User:Lizglobalizationnculture/sandbox

In his book The Globalization of Nothing (2004), Ritzer quotes that globalization consists of glocalization and grobalization. Grobalization, a term coined by Ritzer himself, refers to “imperialistic ambitions of nations, corporations, organizations, and the like and their desire, indeed need, to impose themselves on various geographic areas”. As opposite to glocalization, grobalization aims to “overwhelm local”. Its ultimate goal is to see profit grow through unilateral homogenization, thus earning its name grobalization. Capitalism, Americanization, and McDonaldization are all parts of grobalization.

Ritzer provides American textbook as an example of grobalization. In his book, The Globalization of Nothing, he quotes that textbooks are “oriented to rationalizing, McDonaldizing, the communication of information.” Students, rather than evaluating the competing ideas, instead absorb the information given to them. Yet, these textbooks are surprisingly sold out worldwide, only to be slightly revised to reflect local standards.