User:Lizmac2010/Dream Cheeky

Dream Cheeky

USB electronics company established in June 2003 by Julie McPhearson. Founding members consisted of 5 people from the toy industry mostly from the development and manufacturing side.

History
Dream Cheeky was originally the brand for a company called Dream Link. Dream Link was a limited partnership located in Hong Kong and China started by Michael Petris. They were in the gift, toy and electronic manufacturing industry. They offered ODM services to develop customer product ideas for their range of OBM products, which were offered either as private label branded or own branded “Dream Cheeky” direct to retail. "Dream Cheeky” continued to develop and grow solid brand recognition but Dream Link lost their fiscal support after a rogue investment by their partners, Smart Union. Not wanting to lose what they had built up, the management team from Dream Link established a new company, Dream Cheeky.

Company Structure
Dream Cheeky has a Hong Kong headquarters located in Tsim Sha Tsui. They sell to many .com companies includind but not limited to; amazon.com, target.com, walmart.com, thinkgeek.com and more.

Products
The USB products developed and sold by Dream Cheeky are all in the 'toys for big boys' sections of retailers. They have obtained licenses for products from companies such as Marvel and Star Trek. Their most popular product is their USB missile launcher which now has a wireless and a MSN version. Dream Cheeky teamed up with Mircosoft to develop a missile launcher that can be activated and controlled by MSN Messenger.