User:Ljr1964/sandbox

mSERP is a coined acronym for Mobile Search Engine Results Page. Coined by Larry Ross of encompass.marketing, It is differentiated from a search engine results page (SERP) as it is tailored to mobile devices, in order to produce a mobile friendly experience. A mobile friendly experience is one where there is no pinching involved or horizontal scrolling. Additionally, fonts are larger and more readable, and buttons are larger and easier to navigate.

Mobile SERP, (mSERP) gained monumental importance and momentum on April 21st, 2015, when Google announced a change in their algorithms which rewarded listings that were mobile friendly and penalized those that were not. This applies only to the mSERP. An "unfriendly" mobile website will not be effected by this new algorithm in SERP results except for the constantly changing results that occur as part of the very nature of the SERP.

You can find out if your site is mobile friendly using the mobile friendly tool from Google here. https://www.google.com/webmasters/tools/mobile-friendly/