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Albé Geldenhuys
Albé Geldenhuys (Born c.1973) is a South African entrepreneur and the 1995 winner of the Manhunt International competition. He is best known for being the founder and chief executive officer of Ultimate Sports Nutrition (USN). He began selling sports supplements privately in 1999 and has since created his business, USN, which has grown to be worth more than a billion South African Rand.

Early life
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Early career
Post matriculation, Albé followed in his father and grandfather's footsteps by joining the South African Police Force; he spent most of his six years here as a forensic artist. In 1997, he joined the Health & Racquet Club (a chain of gyms which assets were bought by Virgin Active in 2000 for 319.6 million South African rand).

USN
Albé had been interested in health and fitness since early childhood, and became especially interested in nutritional supplements when Percy Montgomery publicly benefited from them. While still working at Health & Racquet Club, he decided to sell sports supplements for a side-income. He aimed to create well-made South African sports supplements to fill the perceived gap between expensive imported products and their affordable but inferior domestic competitors. At the end of 1999, he entered agreements with supplement ingredient importers and packaging suppliers, and began importing in bulk. . His girlfriend used a hand-cracked washing machine to mix the creatine formulas in their small apartment in Pretoria. While the product was initially unnamed, Albé began to advise his customers on how to use the product, and the business began to take shape. Albé eventually named the product USN in the hopes that the acronym would put South African and international consumers in mind of America and its superior supplements. Low overheads and a frugal personal life led to a 60% gross profit in the business's early years. USN's sales and marketing drive grew the business enough to open offices at the Council for Scientific and Industrial Research(CSIR), which afforded the product more legitimacy, as the CSIR is a hub for scientific research in South Africa. By 2002, USN had a monthly turnover in the millions of South African rand.

However, Albé initially lacked of formal business expertise. A lack of planning, such as in the failed attempt to enter the sports drink market, created large losses and put pressure on logistics. His early business choices would build inefficiencies into the business's structure ; when an external audit found a 2.5 million euro profit discrepency in 2010, USN began to streamline and remove inefficient departments and offices. This optimisation returned USN to profitability and allowed it to grow internationally, and by 2019 USN saw turnover reach 62.8 million euros. The business has expanded into the UK and France, and it exports further into Europe, as well as Russia, the US, and Mexico.