User:LoSpecialista/sandbox/pomaen

Professional Carreer
Luca Poma starts his carreer in 1990, in the public relations field. In 1994, he was appointed member of the Regional Youth Committee, holding various institutional roles in the following years. In 1995 he was the spokeperson for Amnesty International for north-west Italy. In 2011, during the Sixteenth Legislative period he was the adviser to the Foreign Minister Giulio Terzi di Sant’Agata, a role he has kept even after the Minister’s resignation, which happened in 2013, working alongside the diplomat in deliverng initiatives to protect human rights, on climate conferences and on the rule of law.

In 2016 he took part to a competition at LUMSA for the allocation of the first chair of Reputation Management in Italy, that he won taking up the task. In 2017 he became the holder of the chair in Business Communication Reputational Management, at the University of Bologna and at the University of Studies of the Republic of San Marino. In january 2020, he presented at the 19th International Marketing Trends Conference in Paris a study entitled “Innovative instruments for mapping the stakeholders and integrated reporting”.

Activities in the social field
In 2004 he founded the Non-Profit organization “Giù le mani dai bambini”, (Hands off children) of which he is the national spokeperson, an organization active in tha paedriatic pharmacovigilance context, and as such received the silver plaque by the Italian Republic President Giorgio Napolitano  and the Public Affairs Award for excellence in communications. This organization fits in the context of the critical debate on the administration of psychoactive drugs to children suffering from ADHD disorder and depression, disputing in the Parliament, at the Ministry of Health and at the Higher Institute of Health such therapeutic approaches.

Controversies concerning Scientology
By his own admission, he attended for a period of time, in the ‘90s, the Scientology Church Association al local, national and international level, but later dissociated himself with an open letter with which he criticised the actions of the organization, giving interviews on national media about his public dissociation, publishing analyses on trade journals and later making the allegation to have been the subject of smear tactics, denouncing persecutions against him by anonymous people.

Literary Production
In 2007 with Federico Bianchi di Castelbianco he published the book “Giù le mani dai bambini: iperattività, depressione ed altre moderne malattie”,(Hands off children: hyperactivity, depression and other modern disorders) where he dealt with the phenomen of disease mongering, analysing the phenomena connected to the pharmaceutical world marketing. Three years later, he published, as a co-author, the book: "Giovani, politica e futuro" (Youth, politics and future with the preface by Giorgia Meloni) published by La Scuola, where he provided a critical analysis on the youth policies in Italy. In the same year was also published "Creatori di Futuro"(Creators of Future), with which he revisited 30 years of testing and marketing natural organic origin drugs in Italy. In the years 2010-11, he published "Obiettivo Terra" (Target Earth) in 2 volumes, a non professional photographic review with the aim to depict protected areas as well as the most attractive places of the Italian peninsula. In the same year, came out "Il Cubano che parla con gli occhi" (The Cuban who spoke with his eyes), a book dedicated to the archipelago of Cuba narrated through the shots of Alex Castro, the son of the Lider Maximo (Chief Leader) Fidel Castro, edited in cooperation with Antonio Crapanzano and Marila Sarduy.

In 2012, he has co-authored with Giampiero Vecchiato: "Crisis Management: la Guida del Sole 24 Ore alla comunicazione di crisi", published by Il Sole 24 Ore, which received influential reviews and many mentions in the academic and university fields at national level. In the same year, another journalistic work entitled "Two lives, one destiny”, a book-interview that told the story of Adriana Carluccio, considered the pioneer of natural organic medicine in Europe and the "retrieved sense", of which he curated the drafting of the chapter "L’informazione e le reti sociali complesse", (Information and complex social networks), where he analysed the relation between the information theory and planet’s growth.

In 2013, he published “Caro Ministro”(Dear Minister), published by the Foreign Affairs Ministery in Rome, a complete interview to the foreign ministry Giulio Terzi di Sant'Agata, that retraced a full year of the Italian foreign politics by the same minister, dealing with matters like the digital diplomacy and the use of the new media in war zones, middle-eastern crises, the Enrica Lexie affair in India, but also matters connected with the rule of law and the protection of human rights.

It was 2016 when was publshed, with the participation of various authors of the review, another work connected to the crisis communication in the event of environmental crises: "Disastri naturali: una comunicazione responsabile? Modelli, casi reali e opportunità nella comunicazione di crisi" (Natural Disasters: a responsible communication? Models, real cases and opportunities in crises communication), where he analysed the good practices in communicating crises that shall be used in widespread emergency situations on the territory, the following year it was followed by the publication of the book "Il sex appeal dei Corpi Digitali" (Digital Bodies sex appeal, with the preface curated by Silvia Rosa-Brusin, and afterword by Prof. Emilia Costa), where the author analysed various case-history and scientific researches, theorized the existence of a "digital double", called "digital body", that consisted in the projection of a physical identity in the digital universe, that according to the author would exercise a concrete influence on the users emotional stability, going so far as to explain its effects also on the genetic heritage of the persons concerned.

In 2017, in the wake of what he did at the beginning of his literary career, he published the book "Salviamo Gian Burrasca" (Let’s save Gian Burrasca), defined by the author himself: "a book that denounced Big Pharma aggressive marketing strategies to stimulate the sales market of psychoactive drugs for children and teenagers", that was presented the same year at the International Book Fair in Torino.

In the field of dissemination, he is the author of over 150 between articles and essays. Among the most important ones, in 2020 “''Apri la tua mente. Pensiero circolare e nuovi percorsi all’interno delle organizzazioni sociali complesse''”, (Open your mind. The circular thought and new paths inside complex social organizations), where – drawing inspiration from the operation of own systems in the domain of biology, through strong connections – he analysed in parallel the dynamics affecting human, social and corporate organizations, as well as the way thay have to communicate between themselves.

Works

 * Federico Bianchi di Castelbianco e Luca Poma, Giù le mani dai bambini: iperattività, depressione ed altre moderne malattie, Roma, Edizioni Scientifiche Magi, 2007, ISBN 88-7487-208-9.
 * Cristian Carrara e Luca Poma, Giovani politica futuro, Brescia, Editrice La Scuola, 2010, ISBN 978-88-350-2474-3.
 * Luca Poma, Creatori di futuro, Roma, Edizioni Scientifiche Magi, 2010, ISBN 978-88-7487-034-9.
 * Luca Poma, Obiettivo Terra, Roma, Magi Edizioni, 2010, ISBN 978-88-7487-056-1.
 * Luca Poma, Obiettivo Terra vol.2, Roma, Magi Edizioni, 2011, ISBN 978-88-7487-081-3.
 * Luca Poma, Alberto Crapanzano, Marila Sarduy, Il Cubano che parla con gli occhi. Cuba attraverso gli scatti di Alex Castro – Foto, impressioni e racconti di vita, Roma, Magi Edizioni,2011, ISBN 978-88-7487-077-6.
 * Luca Poma e Giampiero Vecchiato, Crisis Management: la Guida del Sole 24 Ore alla comunicazione di crisi, Milano, Edizioni Il Sole 24 Ore, 2012, ISBN 978-88-6345-368-3.
 * Pier Mario Brava, Ervin Laszlo, Il senso ritrovato, Berlino, Springer International Publisher Science, 2012, ISBN 978-88-470-2831-9, capitolo a cura di Luca Poma.
 * Luca Poma, Two lives, one destiny, Roma, Edizioni Scientifiche Magi, 2012, ISBN 978-88-7487-304-3.
 * Luca Poma, Caro Ministro, Roma, Ministero degli Affari Esteri, 2013.
 * Stefano Martello e Biagio Oppi, Disastri naturali: una comunicazione responsabile? Modelli, casi reali e opportunità nella comunicazione di crisi, Bologna, Bononia University Press, 2016, ISBN 978-88-917-2867-8, capitolo a cura di Luca Poma.
 * Luca Poma, Il sex appeal dei Corpi Digitali, Milano, Franco Angeli Editore, 2016, ISBN 978-88-917-2867-8.
 * Luca Poma, Salviamo Gian Burrasca, Firenze, Terra Nuova Edizioni, ISBN 9788866812753.
 * Luca Poma, Apri la tua mente. Pensiero circolare e nuovi percorsi all’interno delle organizzazioni sociali complesse, Padova, Edizioni Libreria Universitaria, ISBN 8833591980.