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The Investor Awareness Index is a free rating service for U.S. investors that evaluates public companies that trade on the NYSE, AMEX, Nasdaq, OTC, and Pink Sheets. The 0-10 rating scale sheds light on a public company's commitment to communicate its story, generate investor interest, grow its shareholder base, and foster liquidity.

Ratings are based on a qualitative and quantitative evaluation of specific investor awareness activities in which a company is engaged. A higher score indicates that a company has undertaken many or most of the activities that comprise the scoring. A lower score conveys that a company is involved in only a few of the activities designed to reach out to the investment community.

The scoring disregards activities solely designed to create short-lived spikes in volume and surges and drops in stock price.

Unlike many stock rating services such as USA Today's Stock Meter, Investor's Business Daily's Stock Checkup, TradingMarkets.com's PowerRatings, and numerous others that offer buy/sell recommendations, determine risk, or analyze stock price, the Investor Awareness Index analyzes only the investor awareness initiatives in which a publicly traded company is engaged, thus providing investors and traders with a rating or indication of how much a company is doing to reach out to the investment community in order to create awareness of its offering, and to augment its shareholder base.