User:Lousub/sandbox

Sub Couture

Sub Couture started out as a small fashion label during the early 90’s, showcased in the iconic Hyper Hyper store on Kensington High Street alongside designers including Pam Hogg and John Galliano. The label started out with a feminine Angel inspired collection, standing out against the grunge trend at the time and its popularity meant that demand often outstripped supply. Two years later the label was stocked by over a hundred accounts worldwide including Harrods and a concession in Selfridges. Husband and wife team, Derek and Louise Aiken, developed the label into a retail store, opening in Notting Hill in 1995. At the time Notting Hill was known for its antiques rather than its fashion but that soon changed and Sub Couture continues to be a leading light in the area. The store started out solely stocking the Sub Couture label but later introduced complementary designers and accessories. Their ethos is to introduce and nurture new designers and each season they surprise and delight with a unique and original selection on offer.

Seventeen years later they are still going strong in the heart of Notting Hill, and are proud of their heritage as one of the longest running boutiques in the area. The Aiken duo deliver a very personal service and this store is loved by its loyal clientele which includes Mica Paris, Julia Bradbury, Natalie Imbruglia, Tess Daley, Michelle Collins, Angelica Houston and Samantha Cameron to name but a few. And now with the launch of their gorgeous new website www.subcouture.co.uk Derek and Louise plan to build on their success for the fashion generations of the future.