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Promotion in Motion Companies, Inc. (PIM)

The Promotion In Motion Companies, Inc. (PIM) is a Closter, New Jersey based manufacturer and marketer of brand name confections, fruit snacks, and other snack foods. Its products include Welch’s® Fruit Snacks, Sun-Maid® Milk Chocolate Raisins, Sour Jacks® sour candies, Juicefuls Juice-Filled fruit snacks, Welch’s® Fruit 'n Yogurt Snacks, Fisher® Milk Chocolate Covered Peanuts, Tuxedo Milk Chocolate Almonds, Toggi® Fine European Chocolate Wafers,  Buddy Bears® Gummi Bears, and Nuclear Sqworms™. PIM was incorporated in 1980 by its President and CEO, Michael G. Rosenberg, while a student at The Kogod School of Business at American University. Privately owned, PIM was named to Candy Industry Magazine’s Top 100 Global Companies. Its first consumer product was “Annie Cookies,” based on the “Annie” comic strip, Broadway show and movie. PIM co-marketed Annie Cookies in partnership with Interbake Foods and distributed the product throughout the U.S. and Canada. Promotion In Motion manufactures and markets proprietary, licensed and private label brands, produced largely through its manufacturing affiliate PIM Brands, LLC, located in Somerset, NJ. The company has wholly-owned subsidiaries in the U.K., Canada and Spain and maintains offices, warehouses and manufacturing sites in the United States, Canada and other countries. Products Welch’s® Fruit Snacks In 1997, PIM founder Michael Rosenberg hired Dr. Basant K. Dwivedi, a product development consultant, to develop the formula for a fruit snack with real fruit and fruit juices. Rosenberg then got the approval of the National Association of Grape Growers for licensing and manufacturing of their Welch’s brand, to produce and sell Welch’s Fruit Snacks. There are now ten varieties of Welch's Fruit Snacks -- Berries ‘n Cherries, Island Fruits, Concord Grape, Fruit Punch, Strawberry, White Grape Peach, Mixed Fruit, Reduced Sugar Mixed Fruit, White Grape Raspberry and Tangy Fruits.