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Scorecard Research
This article summarizes and describes what Scorecard Research is and how it operates. For further information refer to "About".

About
Scorecardresearch.com is the third-largest company in "tracking the trackers" data (The Guardian). Websites affiliated with Scorecard Research allow web beacons to be set. Through the strategic accumulation of Internet browsing data, reports are created on Internet behavior and trends. By tracking user Internet behavior and trends, consumers' needs and demands are better met.

Affiliation
Scorecard Research is affiliated with Full Circle Studies, who is owned by comScore. Comscore claims to monitor over three million websites around the world.

Methods of Monitoring
When web beacons are set, it eventually turns into a cookie. Cookies are small files of information. By the use of cookies, Scorecard Research observees browser level behavior, which translates into the frequcny of website visits, related website visits, what page(s) on a website a person visits, and the IP address.

Data Storage
Cookies collected by Scorecard Research are usually kept for up to ninety days, however they can be kept indefinitely if being used for analytical purposes. Analytical purposes are up to the discretion of Scorecard Research.