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Cross Media Case Study: The Walking Dead

Introduction Cross Media is a media property service, story or experience distributed across media platforms. The process of converting the Walking Dead comic books to the Walking Dead television show can be defined as adaptation, not cross media production. This was because the same story was spread across different media platforms both ideas being derived from the same initial story. Cross Media Production occurred within the walking Dead as audiences desired to learn more about characters and get involved in themes of apocalypse, survival and the determination of the Walking Dead. Cross Media occurred through many accessible platforms which audiences can interact with.