User:Lukepat/sandbox

Inside of a consumer to business market the roles involved in the transaction must be established and the consumer must offer something of value to the business.

Positives and Negatives:
Nowadays people have smartphones or connect to the internet through personal tablets/computers daily allowing consumers to engage with brands online. According to Katherine Arline, in traditional consumer-to-business models companies would promote goods and services to consumers, but a shift has occurred to allow consumers to be the driving force behind a transaction. To the consumers benefit, reverse auctions occur in consumer to business markets allowing the consumer to name their price for a product or service. A consumer can also provide value to a business by offering to promote a business products on a consumers blog or social media platforms. Businesses are provided value through their consumers and vice versa. Businesses gain in C2B from the consumers willingness to negotiate price, contribute data, or market to the company. Consumers profit from direct payment of the reduced-price goods and services and the flexibility of the transaction the C2B market created. Consumer to business markets have their downfall as well. C2B is still a relatively new business practice and has not been fully studied.

Distinguishing Between Traditional Business Models:
Consumer to business is an up and coming business market that can be utilized as a companies entire business model or added to an already existing model. Consumer to business (C2B) is the opposite of business to consumer (B2C) practices and is facilitated by the internet or online forms of technology. Another important distinction between the traditional business to consumer market is that the consumer chooses to be apart of the business relationship inside a consumer to business market. For a relationship to exist though both parties must acknowledge that it exists implying that the relationship is important to both participants.

Data and analytics are going to drive the C2B world and enable companies to gain a better understanding of customers. Businesses need to go back to what drives the sales, people. Move away from innovation and the newest technology and go back to who, what, and why of the people interacting with businesses.