User:Lunaboba14/Music video

Music videos employ a variety of styles and modern video-making techniques, such as animation, live-action, documentary, and non-narrative approaches such as abstract film. Because of the diversity for the audience, combining various styles and approaches has grown more common. Many music videos depict visuals and settings from the words of the song, while others are more themed. Other music videos may lack a concept since they are just a filmed representation of the song's live concert performance.[1]

Music videos are a form of have been around since the 1950s as small promotional clips. A music video is just another form for an artist to either tell a story, express a deeper meaning to their song, promote their creation for an upcoming album, or to pull in more revenue.

Music Videos in the 1970s:

Queen hired Bruce Gowers to create a promotional video for their new single "Bohemian Rhapsody" on the BBC music show Top of the Pops in 1975. The song is "widely acknowledged as the first global hit single for which an accompanying video was key to the marketing strategy," according to rock historian Paul Fowles. "Bohemian Rhapsody's" importance cannot be exaggerated, according to Rolling Stone, "practically creating the music video seven [sic] years before MTV went on the air." [2]

At the end of the 1970s, the transmission of music videos on television became increasingly common in a number of nations. Music videos, for example, are shown or integrated into other programs on a weekly basis. In the United States, for example, at the end of the 1970s, music videos were occasionally carried on terrestrial networks during music shows. [3]

Music Videos in the 1980s:

MTV, the United States' video channel, debuted in 1981, showing "Video Killed the Radio Star" by The Buggles. With this new avenue for content, the music video would evolve to play a prominent part in popular music marketing by the mid-1980s. Many major performers of the time, including Michael Jackson, Adam and the Ants, Duran Duran, and Madonna, owed a large part of their success to the creative composition and promotion of sex of their videos.

Duran Duran is a new wave English band that formed in Birmingham back in 1978. Duran Duran were widely identified as part of the New Romantic era when they first appeared. Duran Duran, pioneers of the music video, were pushed into the public with the launch of the 24-hour music channel MTV. In the 1980s, the band was a key figure in the MTV-fueled Second British Invasion of the United States.

The band's video work had a wide-ranging impact. Duran Duran filmed in exotic locations such as Sri Lanka and Antigua, producing unforgettable pictures that were significantly different from the then-common low-budget movies. Second, rather than just playing their instruments, the band took part in mini-stories (often taking inspiration from contemporary movies: "Hungry Like the Wolf" riffs on Raiders of the Lost Ark, "The Wild Boys" on The Road Warrior, etc.). Videos were definitely trending in this way before Duran Duran, but their approach, which featured rapid editing, stunning graphic design, and surreal-to-nonsensical picture inserts, attracted observers' notice and generated a slew of imitators.

One of the most successful, influential, and famous music videos of all time, directed by John Landis, was released in 1983 for Michael Jackson's song "Thriller." The video set new production standards, costing $800,000 to film. The video for "Thriller," as well as previous visuals for Jackson's songs "Billie Jean" and "Beat It," were essential in having African-American artists' music videos shown on MTV. [4] Prior to Jackson's breakthrough, African-American musicians' videos were rarely broadcast on MTV: this, according to MTV, was due to the station's initial conception as a rock-music-oriented channel, however musician Rick James was loud in his criticism of the cable channel. [5] In 1983, he claimed that MTV's reluctance to play his music video for "Super Freak" and clips by other African-American musicians was "blatant racism." British rock singer David Bowie recently slammed MTV in an interview conducted prior to the release of "Thriller," stating that he was "floored" by how much MTV overlooked black artists, drawing attention to how videos by the "few black artists that one does see" only appeared on MTV between 2:00 a.m. and 6:00 a.m., when no one was watching. [6]

Music Videos in the 1990s:

Teen pop and dance-pop trends that arose in the 1970s and 1980s continued in popular music throughout the 1990s. Furthermore, hip hop grew and remained extremely successful throughout the decade, extending the genre's golden age. Aside from rap, reggae, contemporary R&B, and urban music in general remained extremely popular throughout the decade; in the late 1980s and 1990s, urban music frequently blended with styles such as soul, funk, and jazz, resulting in popular fusion genres such as new jack swing, neo-soul, hip hop soul, and g-funk. [8 ]

By the early 1990s, the music industry was attracted by the commercial possibilities of alternative rock, and major labels actively courted artists such as Alice in Chains, Pearl Jam, Jane's Addiction, Dinosaur Jr., and Nirvana. R.E.M.'s success, in particular, had become a pattern for many alternative bands in the late 1980s and 1990s to follow; the group had outlasted many of its contemporaries and by the 1990s had become one of the world's most popular bands. With "Fade into You" (1993), Mazzy Star scored a top 40 hit, while Smash Mouth had singles with "Walkin' on the Sun" (1997) and "All Star" (1998). (1999).

With their album Blood Sugar Sex Magik, the Red Hot Chili Peppers became an influential band in the growth of alternative music. The Red Hot Chili Peppers achieved mainstream success by combining funk rock with more traditional rock music, culminating with the release of their 1999 album Californication. [9 ]

Grunge music and more alternatives to rock became more and more prominent throughout the 1990s, R&B also saw a rise in popularity due to Whitney Houston and Mariah Carey. Janet Jackson's self-titled fifth studio album, released following her landmark multimillion-dollar contract with Virgin Records, sold over 20 million copies worldwide. Houston, Boyz II Men, and Carey all had Billboard Hot 100 No. 1 songs, including "Exhale (Shoop Shoop)" and "One Sweet Day," a collaboration between Boyz II Men and Carey that became the Hot 100's longest-running No. 1 hit. Carey, Boyz II Men, and TLC all released albums in 1994 and 1995 titled Daydream, II, and CrazySexyCool that sold over 10 million copies, giving them diamond status in the United States. The Grammy Awards instituted the Grammy Award for Best R&B Album with II in 1995, and Boyz II Men was the inaugural recipient. TLC later got the award for CrazySexyCool.

A duet by Mariah Carey and Boyz II Men "One Sweet Day" was named song of the decade, charting at number one at the end of the decade. Carey went on to become Billboard's most successful female artist of the decade, as well as one of the decade's most successful R&B artists. [10 ]

R&B musicians such as Janet Jackson, Michael Jackson, Whitney Houston, and Mariah Carey are among the best-selling music artists of all time, having popularized Contemporary R&B in the 1990s.

Music Videos Now:

Nowadays, music videos are seen everywhere, on YouTube, ads, commercials, television, etc. Music videos have shifted the world of musical expression in the media. Music videos are even the reason that some artists are as famous as they are, such as Lady Gaga. Lady Gaga, born Stefani Joanne Angelina Germanotta, is an American singer, songwriter, and actor. She is well-known for her image makeovers and musical flexibility. As a teenager, Gaga began performing by singing at open mic nights and appearing in school plays. She is huge among the LGBTQ+ community due to her love and support from them. She is famously known for her alternative and "shock-factor" expressions in her music videos.

A rumor circulated in 2010 that Lady Gaga's video "Telephone" had been banned by MTV, which reached various press outlets. According to the report, MTV had banned the video since the content could not be displayed in their schedule. MTV denied the injunction and routinely aired the video on European MTV programming. Lady Gaga's past videos have also received criticism for their sexually provocative material; the video for "LoveGame" was not shown on the Australian music video program Video Hits, but it was aired uncensored on other Australian channels. The Catholic League condemned the video for "Alejandro," which included the singer clad in a red latex fetish version of a nun's habit, simulating rape, and pretending to swallow a rosary.

References:
"A Brief History of Music Video - From early 1900s to today". Matheus Siqueira. 2016-07-13. Retrieved 2022-09-20.

"A Brief History of the Music Video". Crack Magazine. Retrieved 2022-09-20.

Staff, History com. "The Music Video, Before Music Television". HISTORY. Retrieved 2022-09-20.

Dance, in; Music; December 4th, Television |; Comment, 2018 Leave a. "How Michael Jackson's "Thriller" Video Changed Pop Culture Forever: Revisit the 13-Minute Short Film Directed by John Landis | Open Culture". Retrieved 2022-09-27.

Team, N. F. I. (2021-06-27). "How To Make A Music Video: 17 Steps to Make a Great Music Video". NFI. Retrieved 2022-09-27.

Mitchell, Gail; Mitchell, Gail (2009-07-03). "Exclusive: How Michael Jackson's 'Thriller' Changed The Music Business". Billboard. Retrieved 2022-10-25.