User:Lupe2011/sandbox

Curalate is a “marketing and analytic suite for the visual web 4” that works with website that use images like Instagram, Pinterest, Tumblr, and Facebook. The company started in 2011, by Apu Gupta and Nick Shiftan its headquartered are in Philadelphia. Customers are mostly communicating with pictures than words. The founders of Curalate need to create coding that allow them to analyze image instead of words, which the team recruited Louis Kratz to help find a way to analyze billions of images. Curalate reviews over half million images on Pinterest, to see the different visual characteristics and how it impact social action such as pins, repains, and like. Curalate is using image recognition to help markers in companies like the GAP and Urban Outfitters learn which image their customers are more interested on social networks like Instagram and Pinterest. “The fact that Curalate helps retailer find their own products images as well as pictures of product uploaded by customers.2”