User:Luping2312/Sample page

The comapany Doce Broihnas (sweet biscuits in its Spanish translation) is a Venezuelan e-commerce website founded by Portuguese, of Madeira roots, which seeks to grow nationally with the sale of desserts, pastries and derivatives that have a quality obtained by the interaction between Portuguese and Venezuelan cultures. The marketing manager says that the company seeks to convey to its consumers that when they try its products "...it reminds them of home. It gives them a feeling of warmth only transmitted by the family".

History
The first activities of Doce Broihnas were family customs. The director, a mother of a family, before founding the company, had a tradition of preparing honey biscuits, a typical Portuguese dessert, with similar ball shapes for the enjoyment of your family and friends. When she received good reviews from her visitors, she decided to market the product.

The director, various recipes from Porugal, began to try out traditional methods and recipes; adding the positive criticism she received from her Venezuelan consumers, she consolidated her own recipe for biscuits. The recipe was well received by her consumers, and she subsequently decided to change the shapes of her biscuits to a more aesthetic presentation.

The initial promotion of their products was based on word of mouth marketing. Family members advertised the company in their social circles. A method that became effective in expanding the company's name and creating a small community of consumers willing to use their networks to create content about the new company.

Later the company increased its product catalogue by adding familiar flavours to its biscuits (vanilla, chocolate and canela) and implemented different touches to maintain their originality. It began to try in the wholesale and opted to make sell to small shops in the area. A strategy that would later be removed for non-payment.

Due to the Venezuelan situation, the company began to receive a large number of customers who bought in large quantities for later sale and increased staff.

Some time later, when it formalized its social networks, the company obtained a wholesale agreement within shops or cafeterias located in large institutions, increasing its profits and gaining experience in creating and handling high orders.

Currently, for reasons of Quarantine, Doce Broihnas distributes its products online. It is focused on wholesale and retail consumption trying to guarantee its consumers the comfort they desire.

Reference sections

 * 1) Dos Santos, A (2020, Septiember 2020) Interview with Alison Dos Ramos - [Real Media file]