User:Lward12/C. K. Prahalad

Personal Life
On August 8th, 1941 C.K. Prahalad was born in Coimbatore, India to a stay at home mother and a father who was a judge. He was married to a woman named Gayatri, and shared two children with her - a son named Murali and a daughter named Deepa. Prahalad had three grandchildren.

The Fortune at the Bottom of the Pyramid
The "Fortune at the Bottom of the Pyramid" is a book written by C.K. Prahalad, published in 2004. The primary argument of this book is that there is an untapped market that can be found in the worlds poorest populations. Prahalad

Influence
C.K. Prahalad was ranked the number one business thinker by Thinkers 50 in 2007 and 2009. He was also initiated into their hall of fame, posthumously in 2018. Thinkers 50's "Breakthrough Idea Award" is in honor of Prahalad and named after him.

Theory on Core Competence
C.K. Prahalad and Gary Hamel wrote an article in the Harvard Business Review magazine titled "The Core Competence of the Corporation" in May/June of 1990.