User:M. Abe 2727/sandbox

Soap in Empire
There has been some discussion about the advertising of soap and its ties to the idea of imperialism and the civilizing mission. Primarily it focuses on the idea of soap as a symbol of both civilization and being clean and white. Pear's soap was not an exception to this, as a glance at their advertising shows. Frequently, their advertising showed persons of color washing the color out of their skin in an attempt to be more white.

Source List
Anne McClintock, Imperial leather: race, gender, and sexuality in the colonial contest