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In 1928, after a number of unsuccessful tests using various formulas, Walter Diemer, an accountant at the Frank H. Fleer Company, improved the Blibber-Blubber formulation by adding latex. As stated in a 1996 Lancaster Intelligencer Journal interview by Mr. Diemer, the results of one experiment that would lead to the common chewing gum today were completely accidental. This result was the first commercially successful bubble gum brand, Dubble Bubble. Diemer colored his creation pink because it was the only food coloring he had at the time. The pink color came to be associated with bubble gum and was adopted by nearly all subsequent bubble gum manufacturers. The improvement in physical properties due to latex's introduction facilitated significant growth in the bubble gum market, which is nowadays produced by many different brands and in a diverse range of colors and flavors around the world.