User:MEILING LIU/sandbox

Hidilao Hot Pot
Haidilao Hotpot Restaurant was founder in 1994 by Yong Zhang. Haidilao is a large-scale and direct-dining restaurant that mainly focus on Sichuan style hotpot. The full name of the company is Sichuan Haidilao Restaurant Co., Ltd.

Haidilao has more than a hundred direct chain restaurant in cities and countries such as South Korea, Japan, Singapore, United States, and most of the major cities in China, like Beijing, Shanghai, Guangzhou, Wuhan,Nanjing, Chengdu, Shenyang etc.

Brand Concept
Haidilao constantly adhere to the principles of "pollution-free, single use" on there food material selection, and strictly controls the materials and ingredients. In the past 23 years, after passing the test of market and customers, the company has successfully built a hot pot brand with a high reputation and Sichuan characteristics.

Current Situation of Brand
Haidilao started from an unknown small hot pot restaurant, after 23 years handwork and continuous improvement, it gradually developed into a company with nearly 20,000 employees today. At the same time, it also has a number of food, nutrition, engineering, warehousing, management experts and professionals. It currently has 117 direct-operated stores, four large-scale modern logistics distribution bases and one ingredients material production base (get HACCP certification, QS certification and ISO9001 international quality system certification).

Brand Awards
The company has successively won various titles and honors such as “advanced enterprise” and “consumer satisfaction Model Unit” in Sichuan, Shanxi, and Henan Provinces. Its' innovative service has won a reputation of “five-star” hot pot restaurants. From 2008 to 2012, it has been awarded as the "Top 10 Most Popular Hotpot Restaurant" by public comment network for five consecutive years. At the same time for five consecutive years, it also awarded as "Chinese catering hundred enterprises". On May 27th, 2011, "Haidilao" was awarded as "China Famous Brand".

Extraordinary Service Attitude
Haidilao is popular and customers always need to line up at meal times. The restaurant provides free manicures, shoes care, hand care for the waiting customers; free drinks, snacks and fruits are also provided. Waiters are always warm and enthusiastic. Even in the bathroom, there will have a dedicated service, including opening the water-tap, pump the liquid soap, hand towels and so on.

Pure Taste
Haidilao hot pot has more than 10 kinds of hotpot condiment, such as: butter pot, tomato pot, mushroom soup pot and so on. The price of different pots are slightly different. Additionally, they have about 20 kinds of seasoning sauces, customers can choose according to their own preferences. Moreover, they also served different kinds of free fruits, such as: cherry, grape, watermelon, etc.; there also have free porridge or soup.

Reasonable Price
All the dishes in Haidilao could be ordered for half-dish for half-price. In this way, customers can taste more kinds of food.

Digital Marketing of Haidilao
E-mail marketing, search engine marketing, and social media marketing are the main channels in domains of digital marketing. Although Haidilao seldom advertises on TV programs, the unique service of Haidilao is like a silent advertisement, attracting a large number of customers, and many of them have become the loyal customers of Haidilao. Additionally, Haidilao is really a topic maker in Chinese social medias like Sina blog and WeChat. Haidilao has more than 180,000 in Sina blog. These followers and the loyal customers make great aspect on the digital marketing of Haidilao. Additionally, people can get 11,200,000 results when using Baidu to search "Haidilao".