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= Pre-installed APP = Pre-installed APP is a kind of Pre-installed software that is installed on mobile phones. They are generally pre-installed by mobile phone manufacturers or Third-party channels. However, some of the pre-installed APP cannot be deleted by consumers themselves. This is also called bloatware. With the booming of the smartphone market, pre-installed APP has become an important position for each company to seize the market share of software. However, the built-in software installed in the smart phone will take up a large amount of mobile memory, affect the running speed, and steal mobile date.

Influence on software manufacturers
In 2016, Booking has partnered with Huawei, the world’s third largest smartphone producer, to become the first accommodation platform that will come pre-installed on Huawei devices globally. They hope that through this cooperation, users of Huawei mobile phones can easily use the booking APP to book hotels around the world.

As the owner of Android, Google spends $19 billion every year to pre-install Google’s various APPs on Android smartphones. The software includes Gmail, YouTube, Google Drive, Duo, etc. As part of the deal, Google would want Android smartphone manufacturers to install all of its apps onto their devices. Through agreements with mobile phone manufacturers, Google hopes to firmly occupy the important position of Google APP on Android phones. On the other hand, Google also signed an agreement with Apple to ensure that the Google is the default search engine for Safari.

Influence on mobile phone manufacturers
In order to occupy the monopoly position of mobile phone applications, software manufacturers will ask mobile phone manufacturers for the requirements of built-in pre-installed software. With margins dropping on handsets year by year, it's going to be harder and harder for manufacturers to turn down these transactions. Manufacturers such as Xiaomi and OnePlus, with handsets sold almost at cost, are looking to extract profit in ancillary services and other deals, rather than through the hardware.

Influence on consumers
According to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an Android device with basic apps pre-installed. In this way, users can choose which applications to use flexibly. Some consumers will gradually get accustomed to using these pre-installed software, but others will try to delete them. However, a research has shown that consumers consider cost factors in choosing whether to remove these pre-installed programs. If the cost is higher, consumers will be less motivated to delete these applications.

Unwanted APP and security issues
In pre-installed software, there are many software that are considered as potentially unwanted program by mobile users. Forcing users to possess and run unwanted applications means forcing them to accept a security stance that might not be acceptable to them. These software will take up the resources of the mobile phone in the background and cause security risks.

App removal
A report from a study carried out by the Shanghai Consumer Council said a standard Galaxy Note 3 could contain 44 pre-installed programs that could not be removed or were hard to disable. After that, Samsung allowed users to uninstall pre-installed software in later products.