User:MM09MV/Mathias Vestergaard

Introduction
Mathias Vestergaard is a photographer, writer and entrepreneur, best know as the founder of the popular daily Danish Streetstyle blog GadeMode™. His work revolves around his ´personable´ life style. Because of his different points of view, he is often invited to give inspirational speeches on photography, business, digital evolutions and social branding.These articles describe a speech delivered by Vestergaard on IT and Lifestyle trends, a subject he works with profoundly. "I don’t distinguish between work and leisure"

This is a quote, which describes Vestergaard best, since he always seeks to establish parallels between work (the professional) and leisure (the personal).

Street Style Photography
In his early years as a street style photographer, Mathias started walking around the streets of Århus, New York ,Paris, Copenhagen and wherever else he would travel and started photographing people he saw and met on the street. Vestergaard selects subjects, whose style he finds inspirational, striking or noticeable. Then he would post the resulting images on his blog, which he officially published online together with his colleague Helle Rohde Andersen of GadeMode™ .In his photographs, Mathias focusses on style, wearability and recognisability, the three corner stones of any respectable street style photography blogger.In this article,for instance, the leading Danish newspaper Politiken, described the strategies implemented by Vestergaard as a streetstyle photographer and the importance of documenting the ´style-landscape´ of the two largest cities in Denmark, Århus and Copenhagen. .

In a very short time, the GadeMode™ blog became a daily must-read for fashionistas, lifestyle press and fellow bloggers. Furthermore, International and Danish media started to pick up on the quality and global outreach of the photo´s on GadeMode™. His photo´s appeared in Style and Beauty sections of a.o COSTUME,Eurowoman, Women's Health Magazine and Euroman Magazine. This development, further enhanced the importance and remarkable quality of Vestergaard´s pictures and paved the way for further (inter)national projects, such as press coverage of Copenhagen Fashion Week.

In addition to this, in this article, the Gademode™ project, was heralded by Danish Department Store Magasin, as important and influential Danish lifestyle website.

Awards

 * GadeMode™ was awarded best fashion initiative of 2007 by Magasin.

Other Projects and Work
Next to his accomplishments as a photographer, Mathias dabbles in IT, graphic and website design, Academic publications and plans to publish his first book on ´Fashion Theory´ next year. In general, Mathias Vestergaard can be considered an true autodidact, which makes him one of the youngest independent entrepreneurs in Denmark. In this article, an IT magazine, further describes Vestergaards urge for profesional independence already at only 17 years old.