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LA Collective (formerly Touché LA) is an American clothing company and e-commerce platform, founded by CEO Karl Singer with his wife and Creative Director Jaynee Silvers Singer in Los Angeles in 2016. The company was originally launched under the name "Touché LA" but was rebranded as "LA Collective" in November 2018.

LA Collective is a vertically-integrated brand incubator that has developed popular athleisure lines in partnership with celebrities and influencers such as: TV personality Morgan Stewart (TLA by Morgan Stewart), model Alexis Ren (Ren Active) and fitness trainer Anna Victoria (VITA LA by Anna Victoria) As a celebrity and influencer-driven brand, LA Collective has been able to capitalize on digital fashion trends, including a surge of interest in activewear and comfortable leggings.

All collections that are on the LA Collective platform are designed and manufactured in Los Angeles. Key to LA Collective’s success is handling all the operations under one roof at the Los Angeles factory which enables greater flexibility and speed to market, as well as better quality control. At the core of the company’s manufacturing ethos is creating products that are: “Made in LA. Designed in LA. Inspired by LA”

History
Jaynee and Karl Singer launched LA Collective with a vision to "revolutionize the fashion manufacturing industry".

Karl Singer reported to Techweek that his passion for fashion began at an early age, spending days at his family’s offices and factories in New York. His understanding for the elements of the fashion and manufacturing business were accelerated and his fascination with creating a garment sparked his inevitable jump into the fashion world. Upon graduating college, Karl knew he was destined to revolutionize the norm of apparel manufacturing.

Jaynee Singer was pursuing a career in modeling and acting where she built an impressive resume and was able to learn the ins and outs of the fashion and entertainment industries. Together in 2016, Karl and Jaynee launched Touché LA (later LA Collective) to provide a platform for celebrities and influencers to launch fashion brands.

Explaining the reason behind the launch, Karl reported to PYMNTS that the fashion industry has moved in the past five to ten years away from a handful of dominant brands to the rise of social media celebrities who have become "the new trend forecasters and style editors with extremely large followings." By lending these influencers a hand in product development, manufacturing, merchandising, marketing, e-commerce operations and go-to-market strategy, LA Collective aims to "help grow these brands to larger lifestyle brands."

Fashion Collaborations and Brands
LA Collective develops and build brands with talented and influential individuals across the fashion, lifestyle, entertainment and fitness sectors.

TLA by Morgan Stewart
In 2016, LA Collective partnered with Morgan Stewart, who was fresh off her debut role in E’s “Rich Kids of Beverly Hills”. The first collaboration became an overnight success and quickly transitioned to its own independent brand, TLA by Morgan Stewart, which is adopted and promoted by notable celebrities such as Gigi Hadid, Khloe Kardashian, Olivia Culpo and Nicky Hilton. It was initially featured on digital platforms   before being covered by notable periodicals such as Women's Health.

In June 2017, LA Collective launched the summer activewear collection of TLA by Morgan Stewart. In 2018, LA Collective partnered with Bandier to launch exclusive colorways under the TLA by Morgan Stewart lines.

Ren Active
In 2017, LA Collective partnered with model Alexis Ren, who has a social media following of 13 million Instagram followers to create Ren Active. In the months following the launch, Alexis was featured by Cosmopolitan, Teen Vogue , Vogue and Elle where she promoted the brand. Alexis was also featured on the cover of Maxim in August 2017, where she continued to promote the brand. The collaboration between LA Collective and REN Active was seen as a revival of middle-market fashion.

Vita LA
In 2018, LA Collective launched the in-house brand VITA LA, which blends the Californian “cool-girl” aesthetic with street styles. Later that year, LA Collective partnered with fitness instructor, Anna Victoria, to launch "VITA LA by Anna Victoria". They also partnered with Revolve to launch exclusive colorways under the VITA LA line.

LA Collective's success with TLA by Morgan Stewart and REN Active led the company to position itself as 'fashion's next big brand incubator'. In 2019, LA Collective will be expanding to new categories, such as swimwear and streetwear, in partnership with leading celebrities and influencers.