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General Reception for all models
The Moto Z line was generally received well by consumers. The phones all performed above average. One major issue that consumers worry about is security patches for the Moto Z line. Motorola is infamous for not distributing security patches at an acceptable pace. This does not sit well with consumers.

Moto Z
The Moto Z was first released as a Verizon exclusive, which alike all carrier exclusives, is disliked heavily. Luckily, an unlocked version was released soon after. The hardware of the device received much praise, but is not all perfect. In general, most consumers felt that the phone design became much more like Lenovo phones than Motorola phones, which was a nice upgrade. The phone is all metal, which was seen as a nice change. The all metal design was well liked for its feel in the hand and aesthetics, yet many consumers found that the phone attracted many finger prints, making it less visually appealing. The phone is also very thin and regarded as "The World Thinnest Smartphone". This dimension sat very well with consumers. The fingerprint reader on the front was a new edition to the Motorola smartphones. The fingerprint reader is very fast and accurate, which was received very well. One thing about the fingerprint reader that many found odd was the fact it is not a home button. It unlocks the phone and puts it to sleep. Many found this odd, but once they used the phone for a little while it became useful. The screen on the Moto Z was received very well and consumers enjoyed the bright colors and high detail. The cameras on the Moto Z are regarded as an improvement for Motorola, but not the best in the market. Both cameras, front and back, were regarded as good enough to be used daily. Joshua Vergara from Android Authority states “A steady hand will go a long way to making low light shots better, but in all other situations, the Moto Z line does a good job at being a pocket photography companion.” The calling experience on the Moto Z has received many praise from consumers. The audio situation on the Moto Z is a very dodgy subject among consumers. The Moto Z has one forward facing speaker, which was a step down from the dual front facing speakers of the Moto X Pure Edition. Also the lack of a headphone jack means that an adapter is necessary and that one cannot charge the phone and use wired headphones at once. All of this was looked down upon by consumers. The battery life of the Moto Z is seen as average and consumers were not impressed by it, but felt it was good enough. The Moto Z also has a USB type C port and includes Motorola's TurboPower charger. This allows the phone to charge extremely fast. Consumers enjoyed seeing quick charging on the Moto Z as it allowed for a quick recharge for long days. The buttons on the phone are quite high on the phone, so many consumers complained it was difficult to reach them during one handed use, but overall they are of a high quality. The Moto Z lacks the IP68 water resistance rating. Consumers felt that including this feature would have been handy, but the water repellent nano coating on the Moto Z will suffice for most. The Moto Z has a micro SD slot for expandable storage. This feature is always loved by consumers as it means more storage, so many consumers were excited to see it on the Moto Z. The software of the Moto Z was received very well. The return of Moto assist on the Moto Z was received very well, as this set of features was well liked in the Moto X line. Kellen Barranger from Droid Life states “Even though the company is now owned by Lenovo, they are sticking to the “pure” Android experience that delivers most of Google’s vision, then improves upon it with their Moto suite. […] Performance here, thanks to that light software, is very quick.” Overall the Moto Z was received well. Consumers thought the price point was accurate for the phone. Lynn La from CNET says “Ambitious, quirky and ultimately useful, the Motorola Moto Z is the most polished and customisable modular phone yet.” Many were excited to get the phone and felt it as a nice upgrade from the Moto X line.

Moto Z Force Droid
The Moto Z Force Droid is a Verizon exclusive, which most consumers found very bad; and the lack of an unlocked version just rubbed salt in the wound. Also the Moto Z Force Droid has bloatware from Verizon. Consumers found this very annoying as it just took up memory. This phone only has slight differences from the Moto Z. The equivalent specifications of the Moto Z Force Droid were received the same as the Moto Z. Regarding the differences, the Moto Z Force Droid has a larger battery. This change was accepted with open arms by consumers as it gave the phone a major boost to battery life compared to the Moto Z. The camera in the Moto Z Force Droid is also superior to the Moto Z. Consumers saw the Moto Z Force Droid’s camera to have noticeable improvements, but this does not destroy the Moto Z's camera for consumers. Joshua Vergara from Android Authority states "Thankfully, shooting modes, video modes, and general processing all remain the same, so the cameras aren’t so different that the gap of choice between them turns out huge." Consumers enjoyed the improvement. Furthermore, the Moto Z Force Droid has the Moto ShatterShield. Consumers found this as a nice add on, but since the phone is not built to be rugged like the Galaxy S7 active. The consumers felt it was unnecessary as the rest of the phone will get damaged from the drop, so this means the phone would still be damaged in the end. All of these differences made the Moto Z Force Droid thicker than the Moto Z. To consumers, this change was necessary and did not make the phone worse. The Moto Z Force Droid also costs more than the Moto Z. Consumers felt that the price was a higher than it needed to be. Chris Velazco from Engadget states "Think of the Moto Z Force as the Moto Z's big brother: It offers the same premium performance as the regular Z, but adds a larger battery, a camera that performs better in most situations, and a screen that resists damage. All of this makes the Z Force a tantalizing option, especially if you don't care about having an extremely skinny phone. Still, some of the Moto Z's most notable drawbacks apply here too: It's still a Verizon-only device and it doesn't have a headphone jack." Generally, consumers saw this as a high-end smartphone that is competitive in the market. Consumers view the Moto Z Force Droid as a better Moto Z, but it did not make the Moto Z obsolete.

Moto Z Play
The Moto Z Play is a step down from the Moto Z and Moto Z Force Droid in most areas. This phone is the mid-range version of the Moto Z family. The Moto Z Play has two big changes. The phone is thinker, so it can include a 3.5mm headphone jack. Consumers were overjoyed to see the return of the headphone jack. For the price of the phone consumers found that this phone was quite a deal. The next change that the Moto Z Play has is battery life, as the screen is of a lower quality and the Moto Z Play has a slightly larger battery than the Moto Z Force Droid. This was received very well by consumers as it made the Moto Z Play an amazing deal. Matt Swider from TechRadar states “Moto Z Play is meant to play, made clear with its headphone jack and long-lasting battery. And everyone is invited thanks to its cheaper price.” Overall consumers saw this phone as a great deal.