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Tradesy

Intro
Tradesy is an online peer-to-peer resale marketplace for buying and selling women’s luxury and designer contemporary fashion. The company is headquartered in Santa Monica, California, in an area known as Silicon Beach.

History
Tradesy was established in 2012 by CEO and Founder Tracy DiNunzio. DiNunzio set out to connect women’s closets and create a marketplace where they could sell their pre-loved pieces to fund their new wardrobes and gain access to pieces discounted from retail. To finance early development for Tradesy, DiNunzio worked at her kitchen table, slept on the couch, and rented her bedroom on Airbnb for a year.

In 2012, DiNunzio was accepted into the startup accelerator, Launchpad LA. At the time, she was running Recycled Bride, a peer-to-peer resale marketplace where brides could buy and sell wedding dresses and accessories. She soon expanded her platform to women’s luxury fashion. On October 24, 2012, with a team of seven people, and $1.5M in Series A funding from Rincon Venture Partners, Tradesy officially launched. Following launch, Tradesy was featured on Good Morning America.

In May 2014, Tradesy secured $13M in Series B funding from Kleiner Perkins Caufield & Byers and Sir Richard Branson. In the fall of 2014, Tradesy partnered with Affirm to give approved buyers monthly payment options. Tradesy announced another round of Series B funding from Kleiner Perkins Caufield & Byers for $30M in January 2015. In May of 2016, Tradesy secured an additional $30M in Series C funding from Wildcat Capital Management.

Acquisitions and Expansion
On November 17, 2015, Tradesy acquired Shop Hers, an international luxury marketplace dedicated to pre-owned designer fashion.

Tradesy announced a long-term partnership with in-person returns provider Happy Returns on February 15, 2017.

In November of 2017, the company opened its debut retail space, The Tradesy Showroom, which houses original artwork and rare fashion.

In the spring of 2018, Tradesy announced their acquisition of New York-based closet organizing and styling service, Fitz — now rebranded as Tradesy Closet Concierge.

Company culture
Tradesy is known for its laid-back, dog-friendly atmosphere.

Tradesy hosts internal demos, where team members showcase the latest product features and initiatives they’ve been working on.

Awards and accolades
In April, 2017, Career Contessa named Tradesy as one of the Top 7 Companies with the Best Perks for Women in Los Angeles. Tradesy won “Best Venture Funding in Marketplace” at the 2016 LAVA Awards. Built in Los Angeles named Tradesy one of the Top 50 LA Startups to Watch in 2015.