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Red
Red is the color of blood, passion, courage, and certain Gap ad campaigns. Scientists say red, more than any other color, provokes clearly identifiable reactions in human beings. Here are four recent findings that may change the way you look at crimson:

1. Red intensifies our physical reactions. Seeing red causes people to react faster and more forcefully, according to a new study published in the journal Emotion. Our bodies react to red, a culturally ingrained signal of danger, as if we've seen a threat, says study author Andrew Elliot of the University of Rochester, as quoted by MSNBC. The reaction doesn't last long, and people aren't even aware of it...

2. Red makes men more desirable to women Men in red are "more attractive, more powerful and more sexually desirable to women," according to another study by Elliot, cited by CBS News. The study, published in the Journal of Experimental Psychology, asked women to rate pictures of men framed by or wearing a variety of colors. The women rated men in red "higher in status and more likely to earn a better living." That perception, which may stem from the fact that red pigmentation indicates male dominance in a number of animal species, leads to the attraction. Earlier research found that men also find women in red more attractive because the color suggests "sexual receptivity." 3. Red is the color of winners

4. Red can cause failure on exams

The ancient Mexican art res was used only sparingly, when needed for the depiction of blood,fire and the sun. Red symbolizing both love and mortal combat. Red is sexy