User:Maganalt/sandbox

Badlands  is a hunting soft goods company founded in 1994, their original pursuit of creating backpacks that were to be used in mountaineering expeditions changed when they saw the desperate need for efficient load bearing packs in the early 90's. Bill Crawley the original founder of the predecessor company Vortex Outdoors started Badlands with the idea to use technology such as Polyurethane molded foam, breathable back suspensions and Hypalon

Origins and history of Badlands
Here it is!

Vortex Outdoors
Before Badlands packs there was Vortex Outdoors a company also founded by Bill Crawley. Vortex Outdoors was a pioneering mountaineering company that was located in Utah.

Early Years
Badlands did not only create backpacks for the introduction of the hunting line, they were also creating items such as headlamp caps, fanny packs and ATV gear.

Products
Badlands throughout the years had expanded into multiple realms to tap into hunting customers much needed arsenal.

Hunting Packs
Some of the most beloved hunting packs that Badlands has created are the 2200, superday and the Zip-No equipped bino case

Hunting Apparel
Some of the most beloved hunting Apparel that Badlands has created are the Alpha Jacket, Bamboo Fabric Longitude and the silver lined 4-X Rev Pant

Camping Gear
Badlands launch of their camping gear in late 2014 sparked the interest of many with their unique approach to strong branding color choice. The original product lineup included the Mirage Tent, Cinder and Caldera Sleeping Bag.

Technology
Badlands Technology is very unqiue

Headquarters
Located in Salt Lake City Utah

Marketing strategy
Badlands is known for it's unconditional warranty, which provides consumers with a "Unconditional Warranty" that guarantees a repair or replacement if the product fails.

Advertising
Badlands has consistently pushed it's technology as a forefront of it's marketing strategy.