User:Magnificent Mind/Evaluate an Article

Which article are you evaluating?
Communication design.

Why you have chosen this article to evaluate?
I chose this article because the topic itself is very crucial in understanding how messages or information successfully reaches its target audience. It is also important to know how modern day technology facilitates the way information is distributed to its target audience. When I first read the article I thought that the article did an ok job in giving a general idea of what communication design is. To me it felt like I got a sense of what communication design is about, but I still lacked a more precise definition to tie all those ideas that were pointed out later on in the article.

Evaluate the article
Lead Section:

I think that this section of the article can be improved by giving a concise definition of communication design at the beginning. At this point it seems like the article is giving out information that is describing what it is rather than defining it. After giving a definition that possibly does not include the word 'design' in it, it would be then useful to describe what it is as this would give the reader a detailed account of what it is. This is when the chat includes aspects on how culture and technology come into play.

This section of the article does not do a good job in laying out what the rest of the article will be about. The Overall article seems like it is just a bunch of information being put together without a precise and effective structure.

Content:

This article could benefit from having more content. At this point it seems like the content is a bit vague. So many aspects of communication design are left unsaid. The article mentions how culture influences how media and messages are integrated. Perhaps giving more detail on how and why this happens could strengthen the article. More details on how technology has evolved the way communication design is approached would be useful.

Tone and Balance:

The article so far does a good job in keeping the content neutral.

Citation:

Citation can also be improved on this article. For example, the first paragraph has no citation at all and the first citation we see is given at the end of the second paragraph.

Organization:

There is no clear structure or focus on where this article is going. Mentioning key point at the beginning and later going in depth with them would help readers engage with the material more. I appreciate that this article gives links to the other components related to communication design such as advertising, branding, visual identity etc. This makes it easier for readers to get more information on those components.