User:MahiMdx/Instagram accustomed

= Instagram = Instagram or Insta is an American Social media platform created by Kevin Systrom and Mike Krieger in October 2010. In April 2012 Facebook acquired the social media app for $1 billion. The social media app allows the user to upload images and videos that can be altered with captions, hashtags and location. Instagram influencers have an actual impact on online consumers. A survey from 2019 by Rakuten marketing shows that influencers have a real impact on consumer purchases especially on men as the lest likely target audience.

= Influencers = A influencers is a person who has established followers or credibility in a specific area, who has access to a large audience and influence over the audience buying decision. In terms of marketing standpoint, an influencer is important as it controls specific consumers spending and decisions.

Kylie Kristen Jenner is an American influencer, personality and socialite with a following 230 million on Instagram. She influences her audience with post that also boost her income like the kylie Jenner challenge which requires her young teen audience to make their lips look poutier which replicates her lips without the use of plastic surgery. The challenge allowed kylie to promote her own brand to her following called kylie cosmetics which is estimated to be worth $1.2 billion. For many years she has been recognised solely by her puffed up lips and with her post on Instagram she was able to take advantage and exploit her large following.

Influencers like kylie Jenner can be considered valuable influencers on Instagram as brands can pay up to a six-figure sum to be featured in only one of her post. Kylie Jenner is the highest-paid Instagram influencer with Ariana Grande and Cristiano Ronaldo coming near with $966,000 and $975.000, Kylie with her 230 million followers is estimated to be paid up to $1.2million for a single post which is £800,000.

= Average time spend on a social media = Instagram sees up to 500 million daily users on the app, with 95 million pictures being uploaded every single day. The average person spends up to 144 minutes on social media apps everyday. The average a person spends on Instagram is 53 minutes per day, snapchat users only spend 49.5 minutes on average and Facebook has users that spend 58 minutes per day on their site which is only 5 minutes more that Instagram. This is because of Facebook having a larger amount of daily users of 1.84 billion.

With the increase of time being spent on social media, this can be classified as a 'social media addict' as this can lead to a behavioural addiction about social media with the increased time being devoted towards social media instead of areas of importance. The increase of social media usage could become pathological and turn into a designated mental health disorder. Kylie Jenner effected her teenage audience due to her fans obsessing over her lips shown off in her post which caused teenage girls to form bruising, blistering and in worse case infections because of the obsession about their ideal's perfect puffed lips. Kylie following shows how much influence she has on her teenage girl audience with causing changes in their body image.