User:MahiMdx/sandbox

= Contribution A (Instagram Accustomed) =

= Instagram = Instagram or Insta is an American Social media platform created by Kevin Systrom and Mike Krieger in October 2010. In April 2012 Facebook acquired the social media app for $1 billion. The social media app allows the user to upload images and videos that can be altered with captions, hashtags and location. Instagram influencers have an actual impact on online consumers. A survey from 2019 by Rakuten marketing shows that influencers have a real impact on consumer purchases especially on men as the lest likely target audience.

= Influencers = A influencers is a person who has established followers or credibility in a specific area, who has access to a large audience and influence over the audience buying decision. In terms of marketing standpoint, an influencer is important as it controls specific consumers spending and decisions.

Kylie Kristen Jenner is an American influencer, personality and socialite with a following 230 million on Instagram. She influences her audience with post that also boost her income like the kylie Jenner challenge which requires her young teen audience to make their lips look poutier which replicates her lips without the use of plastic surgery. The challenge allowed kylie to promote her own brand to her following called kylie cosmetics which is estimated to be worth $1.2 billion. For many years she has been recognised solely by her puffed up lips and with her post on Instagram she was able to take advantage and exploit her large following.

Influencers like kylie Jenner can be considered valuable influencers on Instagram as brands can pay up to a six-figure sum to be featured in only one of her post. Kylie Jenner is the highest-paid Instagram influencer with Ariana Grande and Cristiano Ronaldo coming near with $966,000 and $975.000, Kylie with her 230 million followers is estimated to be paid up to $1.2million for a single post which is £800,000.

= Average time spend on a social media = Instagram sees up to 500 million daily users on the app, with 95 million pictures being uploaded every single day. The average person spends up to 144 minutes on social media apps everyday. The average a person spends on Instagram is 53 minutes per day, snapchat users only spend 49.5 minutes on average and Facebook has users that spend 58 minutes per day on their site which is only 5 minutes more that Instagram. This is because of Facebook having a larger amount of daily users of 1.84 billion.

With the increase of time being spent on social media, this can be classified as a 'social media addict' as this can lead to a behavioural addiction about social media with the increased time being devoted towards social media instead of areas of importance. The increase of social media usage could become pathological and turn into a designated mental health disorder. Kylie Jenner effected her teenage audience due to her fans obsessing over her lips shown off in her post which caused teenage girls to form bruising, blistering and in worse case infections because of the obsession about their ideal's perfect puffed lips. Kylie following shows how much influence she has on her teenage girl audience with causing changes in their body image.

= Contribution B (Streamlabs OBS) =

= Brief History = Streamlabs OBS is an all in one streaming software that makes streaming easy and better for new streamers. The software is considered the top streaming platform for twitch, YouTube and also Facebook. Streamlabs was founded in 2014 and was bought out by Logitech for $89 million.

= Difference and Similarity between Streamlabs and OBS = Streamlabs is similar to OBS but is an advancement of OBS with the difference of interface and how easy it is to setup from downloading the installer to running the installer to streaming straightaway with miner optimising. . The main difference between both software's which have a similar function is performance as OBS is open source meaning the code is open to the general public allowing the developers the freedom to improve upon the software whenever they can. OBS is a high performance software which provides the ultimate user experience but has less appealing features and functionality compared to Streamlabs which has a donation feature, alerts, built in text to speech, widgets and layouts. Streamlabs also gives a ultimate experience but is enhanced for the user. It provides a variety of themes and advance features to create a unique streaming setup for the streamers. Both streaming software can be accessed on Windows and Mac for free.

Streamlabs uses more CPU usage compared to Obs due to all the fancy feature, Customisable features and widgets. OBS is the first to receive updates, features and patches also NVidia released a new update to include a GPU encoder to improve performance. OBS doesn't run on Window XP devices and also cannot use audio files as a source meaning you cannot play your playlist located on the pc on stream. OBS is not as advanced as streamlabs interface however it is still user friendly and straightforward to use it also comes with a downside of having low variability plugins meaning it the software doesn't include features like chat and customisable themes, however there are ways to add those features in. Streamlabs has integrated chatbot which does not include sound commands meaning you will have to run the chatbot feature separately from streamlabs to include sounds commands.

= Streamlabs Features =


 * Cloud Saving: Cloud backup allows the syncing of all your local files and entire setup like scenes, sources and other custom settings.
 * Widgets: Tiny boxes that comer in all shapes and sizes located on the stream interface to enrich the viewing experience and make your brand more unique.
 * Chatbot: Makes interacting with your viewers easier with the use of commands.
 * Multistream: Helps the streamer reach multiple audiences by streaming to YouTube, Twitch and Facebook.
 * Tip page: The easiest way the streamer can earn an income from streaming works with various payment options like PayPal.
 * App Store: A store that can improve the production of the stream with tools to help better the stream.
 * Custom alerts: Important element which alerts the streamer about events on stream, helps the streamer stand out which encourage viewers to interact more with unique looking on-screen alerts.
 * Merch store: A way the streamer can connect with their vans as well as advertising their own brand generating income.

= Peer Contribution A (KacMDX) = Another American Instagram influencer called Kim Kardashian who also has large amount of followers, Her following consist of 219 million on Instagram and also has 69 million followers on twitter. She would also be considered a valuable influencer due to her massive following. Kim Kardashian is estimated to be paid up to $500,000 to $954,024 per a post to promote brands. Her siblings Kourtney and Khloe Kardashian also have a massive of 120 and 143 million on Instagram also. The two siblings make up to $515,700 to $620,300 per post to promote brands. their brother Rob Kardashian who has 1.3 million followers makes up to $7.9K per post, their sister Kendall Jenner who has 162 million followers makes up to $724.6K per post, their mother Kris Jenner who has 40.7 million followers makes $188.8K per post and the father of the Jenner siblings Caitlyn Jenner has 10.9 million followers and makes $57.4K per post.

Kim has a brand called KKW Beauty which focuses on make up products for a range of skin and age. Her brand is estimated to be worth $1 billion, she also sold 20% of her ownership to cosmetics conglomerate Coty for $200million. Kim also had a brand that specialises in solutions oriented on clothing brand creating new generation of underwear, loungewear and shapewear. The brand SKIMS is now valued at $1.6 billion. Her brand also comes in a range of sizes and skin tone also.

= Peer Contributions B (KacMDX) = Restream is another software that lets you stream live to YouTube, twitch, Facebook and other streaming sites all at once. The software comes with many features like:


 * Live streaming directly from the web browser by using Restream Studio
 * Can invite guest to the live stream without any other third party tools.
 * There is no time limit on the live session in progress
 * You can find insight data about the stream from Restream Analytics
 * The use of Restream chat which combines the chat across all the streaming platforms
 * Streaming monitoring that detects any issues within the stream

Restream is free software but has a premium features paid with a subscription plan which come with feature that attract more audiences, More support and more helpful insightful data to help understand your audience better. The premium features include:


 * Custom Destinations: With the Multistream function a single custom donation destination can provide all the streams one area to donate.
 * Real-time channel toggling: Allows the streamer to turn on and off any streaming channel in the dashboard without causing any interference within the on-going livestream
 * Watermarks: With the premium fee it removes all the restream watermarks on the stream and allows the streamer to add their own logo and watermarks.
 * Proxy Streaming: Allows the streamer to broadcast outside their own region, as some sites blocked in certain regions by passing all the hassle.
 * Fail-safe: Protect the live stream from any interruptions by switching between the main and secondary streams in case of any streams.