User:Maihongxu/sandbox/DaoXiangCun

"DaoXiangCun（Chinese name：稻香村 pinyin：dáo xiãng cūn），Daoxiangcun (Suzhou) originated in 1773 (38th year of Emperor Qianlong of qing Dynasty) 248 years ago. [1 ] It was called suzhou Daoxiangcun Tea Shop at that time. When emperor Qianlong visited South Of the Yangtze River and tasted the rice fragrant village cakes in Suzhou, he praised it as 'Food in Juan product, delicious rare' and royal title tablet, famous all over the world. [2 ] Daoxiangcun adheres to the 'craftsman spirit' in terms of products, and traditional handicraft skills are passed down from generation to generation through the way of 'masters leading apprentices'. From the founding has been inherited to the sixth generation. [3 ] In 2006, Suzhou Daoxiangcun was recognized as the 'Time-honored Brand of China' by the Ministry of Commerce. In 2009, 'Daoxiangcun is Su style mooncake making skills' was listed in jiangsu Province's intangible cultural heritage protection list." Beijing Daoxiangcun was founded in 1895 (the 21st year of The Reign of Emperor Guangxu of qing Dynasty), located in Guanyin Temple outside qianmen Gate. It is the first one in Beijing to produce and sell southern flavor food, producing more than 400 varieties of Chinese and Western cakes, cooked food products, quick-frozen food, snack food and other 12 series, with an annual sales revenue of 4 billion yuan.

Beijing Daoxiangcun is the first manufacturer of southern flavor food in Beijing, which is deeply loved by people from all walks of life in Beijing.

History
In 1895, Guo Yusheng, who had mastered the unique skills of making nanxiang food, came to Beijing with some friends and opened the daoxiang Village South Store in guanyin Temple outside qianmen (north of dongkou Road, Dashilan West Street), which was the first Nanxiang food store in Beijing. Daoxiangcun shop in front and factory in back, homemade all kinds of southern cakes and meat, are heavy oil and sugar, stored for several days will not dry, in the dry climate of Beijing popular. The southern style cakes produced by Daoxiangcun, such as Gusu pretzel, winter melon cake, steamed cake with lard and sand, and almond cake, are favored by Beijingers because their flavor is different from that of "big bobo" in the north. Fresh meat dumplings, meat muffins, jujube paste sesame cake, sauce duck, dish meat, tube duck, cloud cake, inch gold candy and so on, are also very popular. Guo Yusheng and others also spent a lot of money to invite famous chefs from Shanghai, Nanjing, Suzhou, Hangzhou and Zhenjiang to make food.

Zhenying, deputy director of Beijing Dongcheng District Federation of Industry and Commerce, attended and listened to the instruction of "restoring the development of famous factories, famous stores and famous special products". After the meeting, under the support of the Federation of Industry and Commerce and the government, Liu Zhenying invited back the old technicians and old workers of Beijing Daoxiangcun South Store. At that time, Beixinqiao Street was eager to solve the problem of unemployed youth, so it invested RMB 80,000 yuan as the start-up capital for the resumption of Daoxiangcun, and emptied the Beixinqiao Street sewing factory in Beigongzhuying Hutong inside Dongzhimen into the workshop of Daoxiangcun, and arranged for the unemployed youth in Beixinqiao Street to become food workers [1. ]

On April 15, 1983, Nanwei food store in Daoxiangcun, Dongcheng District, Beijing was licensed by The Beijing Administration for Industry and Commerce. Its business scope includes "Chinese and Western cakes and bread" and so on. Beijing Dongcheng District daoxiangcun nanwei food shop by Beijing Dongcheng District Beixinqiao street production service association, Beijing Federation of Industry and Commerce dongcheng district office jointly opened. In 1984, Nanwei Food Store in Daoxiangcun, Dongcheng District, Beijing changed its name to Beijing Daoxiangcun Nanwei Food Store [2].

In January 1984, rice xiangcun Nanwei food shop was officially restored, Liu Zhenying was in charge. Liu Zhenying became the fifth generation successor of Daoxiang Village after Guo Yusheng, Wang Rongqing and Zhu Youqing. Hu Juwen, vice chairman of the Standing Committee of the National People's Congress, inscribed the tablet of "Rice Fragrant Village". Just a year after the recovery, daoxiang village, which started from scratch, now has two stores, a production building, a joint operation with Beijing's Dongcheng District Grain Bureau, and a branch in Liaocheng, Shandong province. Daoxiangcun selects the best raw materials from all parts of China and even foreign countries, seiko, wins the favor of consumers, popularity continues to rise. In 1999, Daoxiangcun had 16 stores, assets of 260 million yuan, sales of 576 million yuan and profits of 55 million yuan. In the same year, due to health reasons, the head Liu Zhenying handed over the leadership of Daoxiangcun to Bi Guocai [1 ]. Beijing Daoxiangcun Food Group was established in 1994. In October 2005, Beijing Daoxiangcun Food Co., LTD was restructured and established. During the 2008 Beijing Olympics, Daoxiang sent mooncakes to the Olympic Village. By 2010, the rice fragrant village already had more than hundred chains, a logistics distribution center, more than 300 sales outlets, and owns the most advanced equipment, the traditional Chinese food industry workshop's largest production and processing base, production pastry, meat, yuanxiao, moon cake, zongzi, frozen food and so on more than 600 varieties, annual sales of 2.3 billion yuan [1 ].

Daoxiangcun has been famous for its seasonal food since its recovery, with emphasis on "four hours and three days". The Dragon Boat Festival zongzi, Mid-Autumn Festival moon cake, Spring Festival rice cake, Lantern Festival are all famous food in Daoxiangcun. Daoxiangcun's special festival food, such as Autumn Start elbow, white dew sweet potato cake, Cold dew sesame crisp, Winter Start Buddhist hand roll, snow red date cake, winter Solstice pinching ears, small Cold altar braised venison, are also popular [1 ].

In October 1993, Beijing Daoxiangcun Nanwei food store was recognized as a Time-honored brand by the Ministry of Domestic Trade of the People's Republic of China. In 2006, Beijing Daoxiangcun Food Co., LTD. (registered trademark "Daoxiangcun") was recognized as China time-honored brand by the Ministry of Commerce of the People's Republic of China. In 2014, Beijing Daoxiangcun Food Co., LTD. (registered trademark "Daoxiangcun") was identified as Beijing Time-honored Brand by Beijing Time-honored Brand Association. In 1998 and 2002, the trademark "daoxiangcun" of Beijing Daoxiangcun Food Group (on cakes, biscuits and other commodities) was awarded the third Beijing Famous Trademark and 2001 Beijing Famous Trademark respectively. In 2005, the trademark "Daoxiangcun" of Beijing Daoxiangcun Food Group (on dumplings, rice cakes, zongzi, yuanxiao and other commodities) was awarded the Famous trademark of Beijing in 2004.

Now, into the chain of daoxiangcun, Beijing, is not only fine exquisite pastries, freshly cooked meat, made dozens of vegan food palace soy nuts, all kinds of dried fruit, there are rarely seen elsewhere traditional whose, rice cakes, Fried crabapple traditional food looks delicious, such as plus resonant glass counter, dedicated to the money change small clip of stainless steel plate, Set specially-assigned person to find change, the salesperson all the year round a water white coat, white hat, bag cooked food with oil paper, sheng pastry with paper bag these distinctive "old exquisite" is more deeply kind. Daoxiangcun business department is crowded every day and has already become one of the most bustling commercial scene in Beijing.

Social evaluation
In September 2021, it was selected as the Top10 Chinese mooncake brands in 2021 released by iiMedia Ranking, Ranking the first. [3 ]

In May 2021, it was selected into the "2021 Chinese Zongzi Brand Online Development List TOP10" released by iiMedia Ranking. [4 ]

In 2019, it was rated TOP10 of the 2019 Mid-Autumn festival mooncake brand list released by iiMedia Ranking. [5 ]

In 2020, "Daoxiangcun Moon Cake" won the honorary title of "Gold Moon cake" and "Chinese Famous cake" again.[6 ]

In 2020, Daoxiangcun won the title of 2020 [Good Brands 100] bakery industry main list brand. [7 ]

In 2021, it was selected as the Top10 Chinese classic baking brands in 2021 released by iiMedia Ranking and ranked no. 1. [8 ]

Skills and products
Daoxiangcun has passed down traditional skills from generation to generation through "masters and apprentices". Daoxiangcun has a clear pedigree of skill inheritance since its founding, which has been passed down for six generations. [9 ] The inheritance of skills is all by oral instruction, and the process is complicated and the manual skills are strong. Especially, the key processes require long-term practice and rich experience, so it takes a long time to learn skills. Generally, it takes nearly 20 years to master the whole process completely. [10 ] Daoxiangcun has set up an intangible cultural heritage inheritance center in Suzhou, where the elderly, the middle-aged and the young are combined to teach by words and deeds, so that more people can understand the traditional handicraft skills and the craftsman spirit of time-honored brands.

Daoxiangcun inherits the essence of Chinese traditional craft, integrates local characteristics, constantly innovates and develops, and enrichis product categories. The products cover more than 1000 kinds of six categories, such as wholesale cakes, daily cakes, leisure cakes, festivals and special products. Daoxiangcun has become the epitomization of Chinese cakes. Local specialties, nuts, confectionery, and meat products are sold at four or eight hours a day. [11 From November 5 to 10, 2021, Beijing Daoxiang Village "National Style pastry" will be displayed at the CiIF.

Eight Dim Sum dishes in Beijing
Daoxiangcun jing eight pieces are "fu" cake, "Tai Shi cake", "shou peach cake", "Xi Zi cake", "silver ingot cake", "roll crisp cake", "chicken oil cake" and "jujube cake".

The main ingredients are white sugar, hawthorn, jujube paste, chengsha, etc., and some auxiliary materials such as seeds, osmanthus flowers, roses, honey and so on. It is delicate and silky, soft in taste, with the sweet and sweet fragrance of honey, so it is also called honey stuffing.

Daoxiangcun Jing Eight pieces was first established in the Qing Dynasty, which was first created by the imperial dining room in the Qing Palace. Later, it was introduced to the people. Beijing's time-honored Sanhe Daoxiangcun has been modified to produce today's Daoxiangcun Jingba, which is more delicious than its predecessor and is no longer limited to palace cakes, but is sold in ordinary people's homes and on the streets.

Beijing eight general characteristics

White color, crisp and soft taste, pure sweet, salty taste, in addition, there are wine, milk, jujube, bean, seed and natural flowers and so on. The present eight pieces have eight shapes such as flat circle, ruyi, peach, apricot, kidney, jujube flower, lotus leaf and oval, and eight fillings such as rose, banana, green plum, white sugar, jujube paste, bean paste, bean paste and pepper salt. This is a new meaning of Jing Ba.

Hawthorn GuoKui
Shaped like a pot helmet, filling skin crisp, such as gold cake, color transparent, sweet and sour delicious, loose soft waxy, gently bite on a person can not stop, endless aftertaste!

Black pretzels
The cake skin is golden, and the cake surface is covered with black sesame seeds. The sesame fragrance is full, and the mouth remains fragrant. The layers are crisp and salty and sweet. The food is memorable.

Mo-tse cake
Shaped like gold, dark color. The cake body is delicate and bright, the filling is black sesame filling, the taste is crisp and delicate, with strong black sesame fragrance.

Jujube flower cake
Traditional craft, fancy crisp skin, clear skin filling, filling is made of selected high quality red dates as the base material, the entrance crisp and soft, jujube fragrance is rich

Apricot jam cake
The cake skin is golden, diamond mesh, wrapped mellow apricot paste filling, clear skin filling. Filling color transparent, crisp taste.

References