User:MainlyTwelve/MOIC Redux

The Museum of Ice Cream is a company that runs interactive retail experiences in major American cities. These "exhibits", typically hosted in storefronts, are ice-cream and candy-themed, with bright colors. The exhibits serve as backdrops for selfies, and the posts made by visitors to Instagram and other social media sites have served to promote the company's offerings. Employees offer visitors tastings throughout. Tickets must be purchased in advance for specific time slots online only.

The company does not produce "museums" in the traditional sense; the word was chosen for the original, temporary art exhibition because it was "something people would understand".

Origins and history
Maryellis Bunn and Manish Vora founded the company. Its first location, a pop-up, opened in the Meatpacking District in 2016. Bunn and Vora initially self-funded the company. The company does not produce "museums"; writers have described the locations as "...[playgrounds] with no age [limits]" and as an "interactive multi-sensory exhibit". The organization received criticism due to its "tone deaf" efforts to express solidarity with protestors after the killing of George Floyd. A sign featuring the names of victims of police brutality was placed outside the company's Soho location in bright pink, with Ahmaud Arbery's name misspelled. At the same time, founder Maryellis Bunn also received attention for abuse directed at employees and difficult conditions for retail employees at individual locations.