User:Maisalama

Mai Salama is a seasoned management professional working in the advertising field. She is also an active member at the International Advertising Association.

Early life: Mai Salama was born in Egypt on the 6th of July 1975. She graduated from Ein Shams University in Cairo, Egypt in 1998 with a BA in English Language and Literature. Mai’s early career life saw her working in a variety of fields related to media, including editing and dubbing. In June 1997 Mai worked for several months as a Dubbing Director at Media Concepts Company. Then, in December 1997 she worked as Editorial Associate at Cleo Magazine. After that, she worked for one year as a freelance Associate Editor at Man Magazine.

Professional Experience: In January 1999, Mai Salama took a position as a Senior Account Executive at Amirati Puris Lintas – Look Advertising in Egypt. The next year, in 2000 she moved to work at Bates Equity Company as an Account Manger where she was responsible for planning and directing advertising programs and linking between clients and advertising agency among various other responsibilities.

From August 2001 till August 2009, Mai Salama worked at Synergy Advertising in Cairo, Egypt as a Client Service Director where she deployed a mix of advertising strategies and tactics bringing the company to the head of the advertising field as a local leader. She was able during that time to launch successful advertising campaigns for a number of key clients including Mobinil, Mercedes Commercial Vehicle and Microsoft.

For the past year Mai has been part of Animation Advertising also in the capacity of Clint Service Director. During her employment there, she has engineered the setup of account services department within the organization. She also has developed processes and procedures efficiently addressing workflow, operational and quality issues within the department.

Through Mai’s professional life, she has acquired new skills in addition to developing her own style of approaching this vibrant field. In the competitive world of advertising Mai understands the importance of excellence and uniqueness. For more than ten years now, Mai has been able to develop a number of substantial skills that have helped her in her professional journey. Some of these key skills are: •	Strategic Planning and Marketing. •	Advertising, Brand Positioning and Contractual Negotiations. •	Recruitment, Training and Performance Management.