User:Major Sunil Shetty/sandbox

Startups are creating jobs, contributing to the economy, and, more importantly, address day-to-day problems and challenges faced by people, communities, nation-states and the world in general. Though the word startup means starting a new business, the word itself has become synonymous with entrepreneurs as freedom from looking for a job, independence from routine, taking risks in areas and filed where traditional business houses avoid venturing. Thus, millennials tend to associate and feel a connection with Startups.

Media coverage: Startups during the initial years are boot-strapped thus have limited funding; this prevents them from hiring or paying for media coverage through public relations companies. Instead, the mainstream media provides coverage to Unicorns, well-funded startups or those that reach key milestones such as IPO listing. And, this is a known fact across the entrepreneurial ecosystem. Lack of funds for pubic relation exercise prevents inventions, products & services built and or developed by early-stage startups from reach the general public.

Social Media such as Facebook, Linkedin, Twitter, Koo, Instagram have become the most popular medium to share entrepreneurial stories among startups. However, the challenge with social media posts is credibility.

Online Startup Media: Visibility through credible media sources gap is bridged by exclusive online media platforms. The new-age online media platforms are of the following categories; global, regional, country and technology specify.

Startup media:  Some of the popular online startup media are http://medum.com, http://inc.com , https://techcrunch.com. Regional online startup media includes   https://startupanz.com that supports startups from Australia and New Zealand https://mystartuptv.in, and https://www.mystartuplife.in that supports startups in the SAARC region, and https://www.techinasia.com supports technology startups.

Definition Startup: The term "startup" refers to a company in the first stages of operations. Startups are founded by one or more entrepreneurs who want to develop a product or service for which they believe there is demand. These companies generally start with high costs and limited revenue, which is why they look for capital from a variety of sources such as venture capitalists.

Source: https://www.investopedia.com/terms/s/startup.asp

Startup Terminologies: The common terminologies used by startup enablers are Founder, Co-founder, Idea, elevator pitch, pitch deck, traction. Terms used by investors in general are revenue model, Seed fund, Angel investors, Venture capitalist, Pre-revenue, pre-money, post-money, valuation. Startup success depends on enabling ecosystem and some of terms used by startup enablers are Incubator, Incubation, Acceleration, Mentors, hubs,

Startup Designations: The popular destinations about founders and enablers are CEO, CTO, CFO, CSO and CIO.