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Dr. Ahmed Mirza Jamil often referred to with great reverence the title of “Great Benefactor of Urdu language”, also known as the Gutenberg of Pakistan, is a renowned printer and publisher who invented and introduced Noori Nastaliq in 1981 to Urdu printing which revolutionized the entire complexion of Urdu printing.

Life and Career Mirza Jameel was born in February, 1921 in Delhi, India into an art loving family of Mogul origin. His father, Noor Ahmed, himself was a great artist and calligrapher and established the printing press with the name Noor Fine Arts. The printing press business first took the family to Mumbai and Lahore, but they finally settled in Mumbai in 1933. Mirza Jameel did his schooling from St. Joseph High School, but his love for painting and art compelled him to receive diploma in Painting in 1943 from Sir J.J. School of Art. Mumbai. Mirza Jameel had earned a good reputation by now through his sketches and art work, which motivated him to explore the ever expanding Indian Film industry. He earned the highest award of All India Art Industry in 1943. He was soon art director of many movies and flourishing in this new venture in Calcutta. He also worked there as an art-director with famous director P.C Barua. It did not last long and because of communal riots and hullabaloo during the time of partition, Mirza Jameel’s family moved to newly liberated Pakistan later he joined them in 1951.

With his rich artistic background and experience, exceptional business acumen and passion to embrace and utilize the new printing technologies, Mirza Jamil established Elite Printing Press in 1951 in Karachi. Since then, he never looked back and reached to the zenith of Pakistan printing industry. He was now rich and resourceful. His dynamism and glamour gave him prominence in the social and political circles. Despite these achievements, Mirza Jameel was not satisfied, and the thing which haunted him the most was the state of Urdu printing, which was limited to Offset printing process. In the eyes of experts Urdu because of its complex characters and joints would never match modern printing techniques of Lino, Mono, scanner and laser. In this state of despair and frustration, Mirza Jameel along with his friend Matloob-ul-Hassan Syed, former private secretary of Quaid-e-Azam mohammad Ali Jinnah, decided to overcome the shortcomings face by Urdu press.