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Qantas Airways (/ˈkwɒntəs/ kwon-təs; ASX: QAN) is the flag carrierairline of Australia and its largest airline by fleet size, international flights and international destinations. It is the third oldest airline in the world, after KLM and Avianca having been founded in November 1920; it began international passenger flights in May 1935. The Qantas name comes from "QANTAS", an acronym for its original name, "Queensland and Northern Territory Aerial Services", and it is nicknamed "The Flying Kangaroo". Qantas is a founding member of the Oneworld airline alliance. The airline is based in the Sydney suburb of Mascot with its main hub at Sydney Airport. As of March 2014, Qantas had a 65% share of the Australian domestic market and carried 14.9% of all passengers travelling in and out of Australia. Various subsidiary airlines operate to regional centres and on some trunk routes within Australia under the QantasLinkbanner. Its subsidiary Jetconnect provides services between Australia and New Zealand, flying under the Qantas brand. Qantas also owns Jetstar Airways, a low-cost airline that operates both international services from Australia and domestic services within Australia and New Zealand; and holds stakes in a number of other Jetstar-branded airlines.

Promotional activities

An early television campaign, starting in 1969 and running for several decades, was aimed at American audiences; it featured a live koala, voiced by Howard Morris, who complained that too many tourists were coming to Australia and concluded "I hate Qantas."The koala ads have been ranked among the greatest commercials of all time. A long-running advertising campaign features renditions by children's choirs of Peter Allen's "I Still Call Australia Home", at various famous landmarks in Australia and foreign locations such as Venice. Qantas is the main sponsor of the Qantas Wallabies, the Australian national Rugby Union team. It also sponsors the Socceroos, Australia's national association football team.] Qantas is the main sponsor for the Formula One Australian Grand Prix. On 26 December 2011, Qantas signed a four-year deal with Australian cricket's governing body Cricket Australia, to be the official carrier of the Australia national cricket team.

New uniform Paris-based Australian designer Martin Grant is responsible for the new Qantas airline staff uniforms that were publicly unveiled on 16 April 2013. These were to replace the previous uniforms, dubbed colloquially as "Morrisey" by staff after the designer, Peter Morrissey. Qantas ambassador and model Miranda Kerr assisted with the launch of the new outfits for which the colours of navy blue, red and fuchsia pink are combined. Qantas chief executive Alan Joyce stated that the new design "speaks of Australian style on the global stage" at the launch event that involved Qantas employees modelling the uniforms. Grant consulted with Qantas staff members over the course of one year to finalise the 35 styles that were eventually created. Not all employees were happy with the new uniform, however, with one flight attendant being quoted as saying "The uniforms are really tight and they are simply not practical for the very physical job we have to do.”