User:Management Researcher/Emerging Giants Strategy

Emerging Giants by Martin Testa

Who are the Emerging Giants? Where are they? What do they do? And why are they important? A growing body of enquiry is analysing the rise of enterprises in emerging economies and their increasingly competitiveness on the world stage. This paper is a preliminary exploration on emerging market multinationals and lessons for global business. Emerging markets, including the BRIC countries (Brazil, Russia, India and China), and others, such as those in Eastern Europe, South Africa, Mexico, Egypt, Turkey and elsewhere, are now seeing the emergence of companies who are competing with Western multinationals both at home and abroad (Garten, 1997, and the example of Turkey is discussed in Kaya and Erden, 2008., and Demirbag and Tatoglu, 2008).