User:Mandypandaa/Purplewashing

Marketing through the use of social media is a way in which companies can further appeal to females. Social media platforms such as Instagram portray the usage of "femvertising". Ads on social media apps provide a means for brands to bolster products and will strategize the marketable content that the user interacts with. Brands such as those in fashion and cosmetics will influence users through their use of "femvertising." These advertisements are generated based on the users’ activity, increasing interest and therefore the probability of purchases and interaction. "Femvertising" will engage consumers online through relevancy to females. Social media feed that relates to females will drive the trends within these apps. Feminism is a popular way social media apps use female topics, such as campaigns for feminism or highlighting issues against females.

The clothing company H&M designed a campaign titled "She's A Lady" in 2016 that was used on social media platforms. Campaigns as such online display the influence "femvertising" to invest in the interest of females.