User:Manejer/Corporate social media

=Social Media Capital= Social capital is the effective functioning of social groups through interpersonal relationships, a shared sense of identity, a shared understanding, shared norms, shared values, trust, cooperation, and reciprocity. Facebook, Instagram and Twitter have all their form of social capital, Facebook and Instagram with their like button and Twitter with their own form with ‘retweets’. These forms of social capital allow users on these platforms to gain a form of digital reputation. Once one of the users gains a large number of followers on the platform, they will be then able to use their digital reputation to become a paid influencer to recommend products and services to their followers.. The audience that the influencers gain has been selling their data by liking their post. The social media platform analyses how their user’s activity can enable them to view how their platform works. On popular platforms like Facebook user’s activity is being measured and evaluated, therefore they can use this information in the future in order to improve their advertising methods. . Facebook uses their social capital ‘likes’ in order to analyse how users operate so they are able to make a profit. Facebook are using the influencers social capital in order to influence the mass audience to gain an advantage in their marketing sector. Social Capital can also use to gain benefits, not only financially but also socially by gaining friends and contacts. Social capital can be viewed with two different ways; these ways are “bridging” and “bonding”. The “bridging” views is when social capital is considered when achieving benefit by interlacing different groups, whereas “bonding” views looks enhancing trust as a resource which then lead communicative relationships. Both views of social capital have been part of the digital life. Research suggests that trust is a feature of social exchange which is linked to the feature of interconnections. In addition, trust within networks is advanced by reputation which in then serves as the starting point for confidence among strangers. Businesses uses platforms such as Instagram and Twitter in order to gain an online reputation. The businesses uses likes and retweets in order for their brand to get exposure. Corporations can build upon their social capital to gain ways to promote their service or product. Businesses and individuals seek to increase profit, status, and brand positioning using social media, the competition for likes, followers and an abundance of five-star ratings has become a necessity. Businesses will always create a social media page to have an online presence. Corporations are now directly connected with customers and conduct its business in the rapidly expanding e-commerce market. Social media site Facebook invests money into production and constantly lets users produce data commodities in order to sell ever more advertisements and accumulate ever more capital. Facebook lets its users produce ever more data and ever more commodities in order to accumulate ever more capital.

Examples Of Brands Using Likes For Social Capital
Love One Today is a Avocado brand that promote different types of of avocados health styles and food. Love One Today were able to use Social media as a capital gain to gain followers and likes and in return they would give special rewards to however completed the step for the rewards. The reward was called 'AvoFruitFull'. The Instagram users we encouraged to share and submit a photo of a creation they made with a avocado, and for whoever made and gotten the most likes on their post would get rewards such as Water bottles, Blenders and food processor. They were able to utilise Instagram for their gain even though they are a small business and by giving out stuff to their audience. Whenever their audience gets a like it makes them feel proud for their creation and makes people compete against each other for free stuff. Instagram is able to see these types of engagements and try to make brands to make more engagements on their platform for sharing since that's what they want.

A makeup company in the name of Melissa Corser gave their audience a reward for sharing, liking and following their account. Instagram was perfect for this as it a place for sharing pictures and liking. This is what social media capital is all about. Melissa was giving out a free makeup and a set of Calgel nails, and to win these you have to follow the Influencers account because they set the rules. Just like how Melissa is able to evaluate how many likes and attractions it's got, Its instagram that is looking for data on how to bring more people in by using Brands like Melissa to bring in their audience to their social media platform.

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