User:Manejer/Internet celebrity

=Internet Celebrities and Self-Command Theory= Large Brands use social media influencers in order to have an online reputation. Influencers will market the brands products and services to their own audience. Influencers combine their personality and their own marketing skills in order to market the products that the large brands send to them. Influencers use social media platforms such as, Instagram, YouTube and Tik Tok in order to promote products to their audience. These platforms like Instagram and YouTube use online reputation economies, for example ‘likes’ and view in order to see how much attention the post has gained. Brands uses influencers to increase their reputation they have online. Influencers will give their thoughts on the products and services by using a review format in order to influence their audience, A study by Thomas Schielling suggests that influencers use the Self-Command theory in order to gain an audience and allow them to influence their opinions. The theory of Self-Command entails of how people would avoid their future selves to act differently from other people. The idea of Self-Command is that it applies a gravitational pull towards those who are around them. The Self-Command theory relates to how Influencers would influence other people because the consumers have looked at the other influencer they are following, and they have felt that they are not included. Brands can also use their own campaigns in order to market their products on social media sites.

=Internet Celebrities Advertising Examples= Fiji Water produced a campaign called ‘bodyworewhat’. Fashion blogger and social media influencer Danielle Bernstein collaborated with Fiji Water to create an influencer marketing campaign called ‘Bodyworewhat’. This influencer marketing campaign included eight-minute workout videos with Danielle Bernstein and her personal trainer. This campaign demonstrated Fiji’s water goal to hydrate people who want to look and feel fit. During their launch of the Samsung Note 7, Samsung partnered with professional Snapchat artist CyreneQ to promote their launch of their new smartphone on an mobile audience. CyreneQ used her Snapchat account to document her journey to the launch event and gave a sneak peak of the Samsung Note 7. CyreneQ uses the Snapchat’s 10 second video format to show audience some new features of the phone. Car manufacturer BMW created a campaign called ‘RoadToCoachella’. This campaign gathered several top Instagram influencers to showcase their presence at Coachella Music Festival in 2017. The influencers had to specify that they were using BMW cars as their mode of transportation to Coachella. One influencer Andres Hamann captured his road trip to Coachella. In one of his posts he took a photo of himself standing next to the BMW i8. The photo was able to draw viewers in from Instagram and it was able to emphasises BMW’s connections to luxury and other luxurious events.

More examples of Celebrities from the Internet with a huge advertising endorsements campaigns were shown to be working with Chevrolet. These celebrities were Ian Somerholder, Olivia Wilde, Norman Reedus, Alec Baldwain and Nikki Reed. They were used with the hashtag #BestDayEver to promote Chevrolet's new campaign and to show the public that a big thing was happening on that day. Each of the Celebrities showed up in different college campuses with different famous people from the past like Abraham Lincoln etc. which they then became substitute teachers for the students.Likes and shares were created on social media and attracted 1.5 million likes and shares all together alone which didn't include what the students have posted on their social media accounts.

Taco bell a famous fast food restaurant teamed up with a Internet star that goes by the name of Shaun McBride (a.k.a. Shonduras) is a Snapchat celebrity and owner of a Esports team (Spacestation gaming) and he usually does funny stuff on Snapchat and draws which has allowed him to gain hundred of thousand of followers. Taco bell decided to team up with him as a brand ambassador. What the campaigns goal was to promote taco bells new Cap'n Crunch Berry Delights. Taco bell allowed Shuan to take over their Snapchat and became a hilarious video of him grocery shopping which allowed the audience to go on a adventure with him on snapchat and picking up the new cap'n Crunch as he continued to promote it. The campaign became the Super Bowl 50 Campaign and it resulted in 40,000 pre-orders.

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