User:Manuel Martin Ycaza Donoso/sandbox

The Complexity When Advertising To Hispanics.

Hispanics account for 20% of the National Population in the United States. Local advertisers seem to think that advertising to Hispanics is not need it as if Hispanics do not consume or buy what everyone else does. I am from Guayaquil, Ecuador I came to the United States in 1979 and I was born in 1967. I have lived in the United States almost all my life. I am bilingual but I can not hide my roots, I am proud of who I am and where I come from. Up to this age and time I like to listen to radio, watch television, read newspaper in Spanish. I also do the same thing in English. I am able to see what advertisers care about the Hispanic Community. I support the business that is investing for us to patronage their services, products or whatever offer they are advertising.

A great portion of Americans seem to stereotype Hispanics as if we are all the same and that is not the case, among Hispanics, there are differences in geography, economic status and educational attainment that help shape how they see the world and their place in it.

The culture among Hispanics is very different from one country to another depending on how they were raised and under what political government ran the country that they lived in prior coming to the United States. Expressions and words also vary and change to the point that an innocent word may be an insult for another person. This is why it can be so complex the way advertising is done when targeting the Hispanic population, It would be offensive for someone to suggest that all Italian-Americans think a certain way, all Irish-Americans behave a certain way or all African-Americans have trouble with the law. Advertising on Television and Radio should be done so the astor or voice over does not have an specific accent from a region or country otherwise the listener or viewer may get the perception that only people from that country are being advertised to. Argentinians have a very distinct accent therefore if an person from Argentina is the voice over promoting XYZ night club the perception would be that mostly people from Argentina go to that night club, therefore Hispanics that do not care to mingle with Argentinian they may bot support that business. Advertisers could insult unknowingly to some of the Hispanic Population by promoting for example a dealership and the spokesperson or actors in the commercials are wearing big sombreros and playing Mexican in the background inviting all Hispanics to visit XYZ dealership to attend the event that will be offering tacos and beans to all the Hispanics that attend this weekend. Someone that is not from Mexico will take it very offensive because he or she does not dress with a sombrero, does not like tacos and the talk around town is that that mexicans are bad people and are uneducated. So now with that advertisement you have pushed away a plug portion of the Hispanic community because basically every Hispanic was being subliminally called a Mexican. Television Commercial and Radio commercials can not and should not use an accent from a specific country unless you are just targeting one specific country or origin. In my case I think Mexican parties are fun and IO do love tacos so I may not take it as offensive because I also like the Mexican culture and I have many friends from Mexico.