User:Marcella Imparato/Gustavo von Ha

Gustavo von Ha, artistic name of Gustavo Maiolini von Ha (Presidente Prudente, August 27, 1977), is a visual artistic, based in São Paulo. According to or the artist himself, he does not fit into an artistic category; he makes experiments with new media and materials with strong conceptual influence.

Biography
Von Ha has a bachelor's degree in Communication at the University Oeste Paulista, in Presidente Prudente, São Paulo. His production is structured in a performative action that goes throughout all the artist’s research period and lies within the limits between reality and fiction; authorship and cultural industry within the contemporary art context.

Von Ha's production emerges from investigations that unfold in many cores of works that operate inside and outside of the art system; infecting several platforms and circuits of images such as internet, movie theaters, informal sector and art market itself.

Von Ha works with the concept of verisimilitude. He incorporates one version of himself in each work, materializing images often silenced in the Brazilian art history academics. This strategy also problematizes the role of the artist these days. The artist is interested in issues beyond the hegemonic narratives. His production is structured in a performative action that goes throughout all the artist’s research period and lies within the limits between reality and fiction; authorship and cultural industry within the contemporary art context. Among his most famous works are the drawing series Tarsila do Amaral and José Leonilson and the Heist Films Entertainment project which put his work on a circuit beyond the limits of art, spreading through the internet, stores, street vendors, cinema and TV.

In 2005, he participated in the research group of artist Leda Catunda at Faculdade Santa Marcelina, in São Paulo. Leda was one of the main references in his work, especially in terms of "image appropriation".

In 2010, he was part of the select group of artists chosen by the curator Adriano Pedrosa to compose the first class of PIESP [Independent Program of Escola São Paulo]. In the same year, he began to develop the most daring project of his entire career: Heist Films Entertainment, launched by  Veja magazine in December 2011.

In 2012, he showed the T.L. series for the first time, at Galeria Leme, in São Paulo. In this work, the artist incorporates Tarsila do Amaral and José Leonilson and assumes their authorship, presenting a series of mirrored drawings identical to the originals.

In 2014, he won the the Fine Arts Award Marcantônio Vilaça (FUNARTE) for Heist Films Entertainment project and presented it over three floors of the Oscar Niemeyer Museum, in Curitiba. The exhibition had a record attendance.

Between 2014 and 2018, he participated in important individual and collective exhibitions, such as MAM (2018); Bienal do Mercosul (2018) ; Bienal Sur (Argentina, 2017) and MAC - USP (2016 / 2017).

In 2019, he participated in the renowned artist residency Yaddo, in Saratoga Springs, New York.

His work is featured in private and public collections, such as Pinacoteca do Estado de São Paulo, MAR [Museu de Arte de Rio] and MAC-USP [ Museu de Arte Contemporânea da Universidade de São Paulo].

IMDb

Solo exhibitions

 * SPIRITUALIST SESSION PROJECT / TARSILA [Projeto Mesa Branca / Tarsila], CAL – UnB, Brasilia, Brazil (2018 / 2017)
 * VLNGO, SARACVRA, Rio de Janeiro, Brasil(2017)
 * INVENTORY; ART OF ANOTHER KIND, MAC USP [ Museu de Arte Contemporânea da USP], São Paulo, Brazil (2017 / 2016)
 * HEIST FILMS ENTERTAINMENT, MON [ Museu Oscar Niemeyer], Curitiba, Brazil (2014)
 * DREAMWAVES Film-Installation, MAC USP, São Paulo, Brazil (2014 / 2013)
 * HEIST FILMS, A window in Berlin Solo Project, Berlin, Germany (2013)
 * T.L., Galeria Leme, São Paulo, Brazil (2012)
 * DOUBLE CROSSING, Latin American Art Gallery, Tokyo, Japan (2011)
 * O ESPELHO MÁGICO, Eduardo Fernandes Gallery, São Paulo, Brazil (2008)
 * IMAGES RÉFLÉCHIES, SycomoreArt Galerie, Paris, France (2008)
 * PROJETO ANEXO, Laura Marsiaj Gallery, Rio de Janeiro, Brazil (2008)
 * PRIVATE ADDICTION, Nassau Community College, Garden City, USA (2008)
 * DAILY MIRROR (S), Centro Cultural Parque das Ruínas, Rio de Janeiro, Brazil (2006)

Group shows

 * DUPLA CENTRAL, Biblioteca Mário de Andrade, São Paulo, Brazil (2020)
 * TRIANGULAR, ARTE DESTE SÉCULO, Casa Niemeyer, Brasília, Brazil (2019)
 * REVELAÇÕES IMAGINADAS, A NATUREZA DE UMA CIDADE [Forbidden Archeology Installation], Sesc Thermas, Presidente Prudente, São Paulo, Brazil (2019)


 * MEMORIAL DO DESENHO, MAC USP [ Museu de Arte Contemporânea da USP], São Paulo, Brazil (2019)
 * MAM 70, MAM [ Museu de Arte Moderna], São Paulo, Brazil (2018)
 * 11th Mercosul Biennial, Porto Alegre, Brazil (2018)
 * QUANDO AS FORMAS SE TORNAM RELATOS, CAL-UNB [Casa da Cultura da América Latina - Universidade de Brasília], Brasília, Brazil (2017)
 * DURA LEX SED LEX, Bienal Sur, Centro Cultural Parque de España, Rosário, Argentina (2017)
 * METRÓPOLE: UMA EXPERIÊNCIA PAULISTANA, Estação Pinacoteca, São Paulo, Brazil (2017)
 * A COR DO BRASIL, MAR [Museu de Arte do Rio], Rio de Janeiro, Brazil (2016)
 * GROUP SHOW, iSETAN, Tokyo, Japan (2015)
 * ACERVO MON – Aquisições, MON [ Museu Oscar Niemeyer], Curitiba, Brazil (2015)
 * SUSPICIOUS MINDS, Galeria Vermelho, São Paulo, Brazil (2013)
 * FOLHAS DE VIAGEM, MAC USP [ Museu de Arte Contemporânea da USP], São Paulo, Brazil (2012)
 * 10th LATIN AMERICAN ART "TODAY", Promo-Arte Gallery Tokyo, Tokyo, Japan (2010 / 2009)
 * L ́ EXPOSITION COLLECTIVE, Sycomore Art Galerie, Paris, France (2008)
 * CONTEMPORAINS, Sycomore Art Galerie, Paris, France (2007)
 * ACERVO, Thiergeville, Normandia, France (2006)
 * LATIN AMERICAN ART TODAY, Promo-Arte Gallery, Tóquio, Japan (2005)
 * CONEXÕES, Centro Cultural Paschoal Carlos Magno, Niterói, Brazil (2004)

Collections

 * MAM [Museu de Arte Moderna], São Paulo, Brazsil
 * PINACOTECA DO ESTADO DE SÃO PAULO, São Paulo, Brazil
 * MAR [The Art Museum Rio], Rio de Janeiro, Brasil
 * MAC-USP [ Museum of Contemporary Art, University of São Paulo], São Paulo, Brazil
 * MON [ Oscar Niemeyer Museum], Curitiba, Brazil
 * Cervantes Institute, Tokyo, Japan
 * NCC [Nassau Community College], Garden City, New York, USA
 * Projeto Leonilson, São Paulo, Brazil

Heist Films Entertainment Project
Heist Films Entertainment, consists in the invention of a film production company with the aim of discussing boundaries between reality and fiction, mechanisms of image production, cultural industry, instant celebrity and intellectual property The first from the series was TokyoShow [A Busca do Amor, in portuguese].

The trailers were shown on the internet and in movie theaters (it ran for 4 years at the Cultural Reserve, in São Paulo, and 1 month in movie theaters in Atlanta), followed by all the publicity devices used by the film industry such as posters, DVD, banners and media dissemination, making them indistinguishable from “real” works.

For the construction of "movies that do not exist", it was essential to use cliches as artifices for representation. In virtually all synopses of commercial films (mainly U.S.) expressions like "looking for love", "contagious", "exciting" or "amazing ", such elements have been appropriated in the construction of these pieces of divulgation.

TokyoShow, was the first trailer of the project, featuring Alessandra Negrini and Nilton Bicudo.

Video clips

 * IRA! - Efeito dominó.    Video clip produced remotely during the pandemic.

Interviews

 * [Harper's Bazar] Redes sociais são o novo campo de batalha política https://harpersbazaar.uol.com.br/cultura/redes-sociais-sao-o-novo-campo-de-batalha-politica-diz-gustavo-von-ha-ao-circulo/
 * [Revista Bravo!] Ateliê do Artista: Gustavo von Ha (youtube).
 * [Revista Casa Claudia] Apê antidécor do artista visual Gustavo von Ha https://casaclaudia.abril.com.br/visita-guiada/ape-antidecor-do-artista-visual-gustavo-von-ha/
 * [GloboPlay] Gustavo von Ha fala sobre seus trabalhos "inusitados" https://globoplay.globo.com/v/5166439/
 * [Harper's Bazar] Inspire-se em apartamento decorado com mais de 5 mil livros https://harpersbazaar.uol.com.br/estilo-de-vida/inspire-se-em-apartamento-decorado-com-mais-de-5-mil-livros/

Articles

 * [ArteBrasileiros] A reencenação na fotografia https://artebrasileiros.com.br/arte/a-reencenacao-na-fotografia/
 * [ArteBrasileiros] Tupy or not Tupy that is the question https://artebrasileiros.com.br/arte/tupy-or-not-tupy-that-is-the-question/
 * [ArteBrasileiros] "Novo MoMa" busca novas narrativas https://artebrasileiros.com.br/featured/novo-moma-busca-novas-narrativas/
 * [Revista Bravo!] O duplo de Gustavo von Ha http://bravo.vc/seasons/s08e02