User:Margin notes/sandbox

Coakley Heagerty is an integrated marketing and advertising agency based in San Jose, California. Founded in 1961 by George Coakley, it is the oldest marketing communications agency in Silicon Valley.

History

 * In 1961, George Coakley founded the agency as G. Coakley & Co.. Following the addition of cousins Dave and John Heagerty, the agency was renamed Coakley Heagerty in 1965.
 * In 1970, the agency joined the Mutual Advertising Agency Network (MAAN), which later became the Marketing and Advertising Global Network (MAGNET).
 * In 1974, the American Advertising Federation honored George Coakley with the Silver Medal Award for his contributions to advertising.
 * In 1975, Dave Heagerty started working with Standard Pacific Homes, a business relationship that lasted over 30 years.
 * In 1983, George Coakley left the agency to begin teaching advertising at San Jose State University.
 * In 1995, the agency won the chance to do PR work for American Baptist Homes of the West (ABHOW), the largest non-profit provider of housing and related healthcare to seniors living in the western United States.
 * In 1998, the agency partnered with ABHOW to form Seniority Inc., a company designed to provide sales, marketing, and management expertise for the senior-living industry.
 * In 2007, Tom Zazueta became Coakley Heagerty’s president and chief strategist. Under his leadership, the agency expanded its digital marketing strategies and broadened its client roster, which traditionally consisted of real estate businesses and homebuilders. In 2008, the San Jose Business Journal’s named him one of Silicon Valley’s 40 under 40. Two years later, he was named CEO of the agency.
 * In 2007 the agency hired creative director John Avilla, who had previously served as group creative director at Razorfish.

Notable Work

 * In 1975, agency copywriter Gary Dahl developed the concept for the Pet Rock. Coakley Heagerty provided financial backing for the product and owned 25 percent of the enterprise. The agency’s advertising and PR campaign helped sell more than 800,000 products, and became known as “the marketing phenomenon of the 1970’s.”
 * In 1975 Coakley Heagerty helped launch the Home Pong video game for Atari, selling around 150,000 units that holiday season.
 * In 2005, the agency began creating marketing materials for Santana Row. Four years later, it received the Innovator Award as part of the 2009 Summit Creative Awards in recognition for developing Santana Row’s iPhone application.
 * In 2008, Coakley Heagerty began developing communications for Cisco. The next year, Cisco named the agency one of its preferred vendors. In 2011, the agency received the Webaward for Outstanding Achievement in Web Development from the Web Marketing Association in recognition for developing the Cisco University Connections website for Cisco recruitment.
 * In 2010, the agency began working with Charles Schwab, primarily creating digital marketing materials for the institution.
 * Coakley Heagerty also has a relationship with the Silicon Valley Education Foundation, providing pro bono marketing and advertising services for the organization.