User:Marielygerman/Brand image

brand image (countable and uncountable, plural brand images)


 * 1) (advertising) A consumer's perception of a brand.
 * Whenever Sally drinks her favorite beer, Duff's brand image floods her senses with scenes of being on a hot beach drinking something refreshing. Brand imaging is important because it is what keeps customers engaged. When people can recognize a brand image it shows how people value your product. It creates a relationship between the company and its consumers.