User:Marina petrovska/sandbox/Pierre-Andre Finazzi

Pierre-Andre Finazzi
Pierre-Andre Finazzi, born in La Chaux-de-Fonds in the canton of Neuchâtel in Switzerland, is a designer- entrepreneur.

Biography
In 1972, Pierre-Andre Finazzi started and completed education as a jeweler at the School of Art in La Chaux-de-Fonds, in the canton of Neuchâtel in Switzerland.

During his studies he was quickly noticed for the quality of his achievements and his creativity and he won several prizes.

He had also followed an education at the The engineering school of St-Imier in the canton of Berne in Switzerland, specializing in product management and marketing.

He began his career as a watch manufacturer and designer in the late 1970s with the watch brand Ebel.

He then founded the Studio Finazzi Design & Joaillerie with which he collaborated for watch brands such as Corum - Piaget and Patek Philippe.

In 1995 he was the initiator and co-founder of the renaissance of the famous watch brands Arnold & Son 1764 and Graham 1695 The British Masters, of which he is the manufacturer and designer of the first models of wristwatches and collections.

He is also the creator and designer of the Graham Chronofighter model as well as the Graham Chronograph Foudroyante model with which he won the award for Watch of the year in 1999 in Tokyo, Japan. He realized the creation and the design of the first wristwatches Arnold & Son 1764, including the first Tourbillon GMT II.

In the early 2000s, he created and designed the collection of Sport Meisterstück watch models of the MontBlanc brand, Chronograph Sport Meisterstück as well as those of the British brand Ellicott 1738, Royal Skeleton, Lady Tuxedo from the English watchmaker John Ellicott London.

He also created and designed the models Tourbillon Orbital and Shabaka from the brand Jean Dunand, Unique Timepieces.

A design inspired by the theories of affordance and perception
The first choices of Pierre-Andre Finazzi in design are those that define purism, simplicity of forms, organization, rigor as well as practicality and ergonomics.

His principles are those that he continues to develop the visualization of the potentialities of actions that are perceptible by the user. Affordances are real properties of objects that relate to what one perceives according to what one can act upon.