User:MaritJDavies/Strategic Health Communications

Strategic Health Communications or HealthComm is an increasingly important discipline for health plans and other healthcare enterprises to improve consumer outcomes, cost and satisfaction. Strategic Health Communications is a healthcare communciations outreach system that incorporates member materials, websites, explanation of benefits, automated phone calls, and emails among other communications channels. It should incorporate these three attributes: multi-channel, transparency, and measurement science.

Multi-channel

Strategic Health Communications meets members' basic service needs across multiple channels of communication such as automated phone calls, emails, text, and websites. By employing more than one outreach method to update members on health plan service issues, it will facilitate a transition by these communications methods for proactive healthcare such as member disease management and prevention.

Transparency

Strategic Health Communications adopts a member-centric approach to messaging so that members will understand claims, benefits and service options. By providing information in a transparent way, members will be more likely to participate in proactive healthcare programs.

Measurement Science

Strategic Health Communications uses measurement science to continually test and adapt their messages and segmentation models to ensure that members understand and are motivated by the healthcare messages they receive.

References

See Also

Silverlink Communications, Inc.