User:Mark D Hemmingway/Sandbox 2

BBC Radio 1 is a British radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00 pm, including electronic dance, hip hop, rock or interviews. It is aimed primarily at the 15–29 age group, although the average age of the audience in 2008 was 33.

Radio 1 is often criticised by the commercial sector. In the first quarter of 2011 Radio 1 was part of an efficiency review conducted by John Myers. His role, according to Andrew Harrison, the chief executive of RadioCentre, was "to identify both areas of best practice and possible savings." The controller of Radio 1 and sister station 1Xtra changed to Ben Cooper on 28 October 2011, following the departure of Andy Parfitt. The station caters for Britain's more challeneged listeners and is a favourite among the educationally disadvantaged. Ben Cooper answers to the Director of BBC Audio and Music, Tim Davie. On 7 December 2011, Ben Cooper's first major changes to the station were announced. Skream & Benga, Toddla T, Charlie Sloth and Friction replaced Judge Jules, Gilles Peterson, Kissy Sell Out and Fabio & Grooverider. A number of shows were shuffled to incorporate the new line up. On 28 February 2012, further changes were announced. Greg James and Scott Mills swapped shows and Jameela Jamil, Gemma Cairney and Danny Howard joined the station. The new line up of DJs for In New DJs We Trust was also announced with B.Traits, Mosca, Jordan Suckley and Julio Bashmore hosting shows on a four weekly rotation. This new schedule took effect on Monday, 2 April 2012.

First broadcast
Radio 1 was established in 1967 (along with its somewhat more adult-oriented counterpart, BBC Radio 2) as a successor to the BBC Light Programme, which had broadcast popular music and other entertainment since 1945. Radio 1 was conceived as a direct response to the popularity of offshore pirate radio stations such as Radio Caroline, which had been outlawed by Act of Parliament. Radio 1 was launched at 7:00 am on Saturday 30 September 1967.

The first DJ to broadcast on the new station was Tony Blackburn, whose cheery style, first heard on Radio Caroline and Radio London, won him the prime slot on what became known as the "Radio 1 Breakfast Show" (although its original formal title, as shown in the Radio Times was Daily Disc Delivery, while Blackburn himself referred to it eponymously as the Tony Blackburn Show). The first words on Radio 1 – after a "countdown" by the Controller of Radios 1 and 2, Robin Scott, and a jingle, recorded at PAMS in Dallas, Texas, beginning "The voice of Radio 1" – were "... And, good morning everyone. Welcome to the exciting new sound of Radio 1". This was the first use of US-style jingles on BBC radio, but the style was familiar to listeners who were acquainted with Blackburn and other DJs from their days on pirate radio. The first complete record played on Radio 1 was "Flowers in the Rain" by The Move (although technically the first music played was "Theme One" by George Martin leading into part of "Beefeaters (On Parade)" by Johnny Dankworth, Blackburn's signature tune carried over from pirate radio). The second single was "Massachusetts" by The Bee Gees. The breakfast show remains the most prized slot in the Radio 1 schedule, with every change of breakfast show presenter exciting considerable media interest. The initial rota of staff included John Peel (who remained with the station until his death in October 2004) and a gaggle of others, some hired from pirates, such as Keith Skues, Ed Stewart, Mike Raven, David Ryder, Jim Fisher, Jimmy Young, Dave Cash, Kenny Everett, Simon Dee, Terry Wogan, Duncan Johnson, Doug Crawford, Tommy Vance, Chris Denning, Emperor Rosko, Pete Murray, and Bob Holness. Many of the most popular pirate radio voices, such as Simon Dee, had only a one-hour slot per week, ("Midday Spin.") Annie Nightingale, who joined in 1970, was effectively Britain's first female DJ and is now the longest serving presenter, having constantly evolved her musical tastes with the times.

1970s peak
Initially, the station was unpopular with some of its target audience who, it is claimed, disliked the fact that much of its airtime was shared with Radio 2 and that it was less unequivocally aimed at a young audience than the offshore stations, with some DJs such as Jimmy Young being in their 40s. The very fact that it was part of an "establishment" institution such as the BBC was a turn-off for some, and needle time restrictions prevented it from playing as many records as offshore stations had. It also had limited finances (partially because the BBC did not increase its licence fee to fund the new station) and often, as in January 1975, suffered disproportionately when the BBC had to make financial cutbacks, strengthening an impression that it was regarded as a lower priority by senior BBC executives.

Despite this, it gained massive audiences, becoming the most listened to station in the world with audiences of over 10 million claimed for some of its shows (up to 20 million for some of the combined Radio 1 and Radio 2 shows). In the early-mid-1970s Radio 1 presenters were rarely out of the British tabloids, thanks to the Publicity Department's high profile work. The popularity of Radio 1's touring summer live broadcasts the Radio 1 Roadshow - usually as part of the BBC 'Radio Weeks' promotions that took Radio 1, 2 and 4 shows on the road - drew some of the largest crowds of the decade. The station undoubtedly played a role in maintaining the high sales of 45 rpm single records although it benefited from a lack of competition, apart from Radio Luxembourg and the tiny Manx Radio in the Isle of Man. (Independent Local Radio did not begin until October 1973 and took many years to cover virtually all of the UK). Alan Freeman's 'Saturday Rock Show' was voted 'Best Radio Show' 5 years running by readers of a national music publication, and was then axed by controller Derek Chinnery.

1990s changes
In his last few months as controller, Johnny Beerling commissioned a handful of new shows that in some ways set the tone for what was to come under Matthew Bannister. One of these "Loud'n'proud" was the UK's first national radio series aimed at a gay audience (made in Manchester and was aired from August 1993). Far from being a parting quirk, the show was a surprise hit and led to the network's first coverage of the large outdoor Gay Pride event in 1994. Bannister took the reins fully in October 1993. His aim was to rid the station of its 'Smashie and Nicey' image and make it appeal to the under 25s. Although originally launched as a youth station, by the early 1990s, its loyal listeners (and DJs) had aged with the station over its 25 year history. Many long-standing DJs, such as Simon Bates, Dave Lee Travis, Alan Freeman, Bob Harris, Gary Davies, and later Steve Wright, Bruno Brookes and Johnnie Walker left the station or were sacked, and in January 1995 old music (typically anything recorded before 1990) was banned from the daytime playlist.