User:Mark Pasetsky

Mark Pasetsky is the founder of Mark Allen & Company. His extensive editorial and public relations experience includes launching CoverAwards.com, running two national celebrity weeklies – OK! and Life & Style, and serving in senior-level communications posts at MTV Networks Online and PR firm Middleberg & Associates.

In addition to Mark Allen & Company, Pasetsky serves as the editorial director of CoverAwards.com, which launched in 2007. Readers from around the world visit CoverAwards daily to reads news and opinion about today’s hottest covers. Pasetsky is also a blogger for the Huffington Post, contributing to the site’s media, entertainment and business sections.

Previously, Pasetsky was the managing editor of OK! Magazine. He led the magazine to consistent profitability, increased the magazine’s readership by 26 percent and lowered the magazine’s median age to 28.3, the youngest of all the celebrity weeklies. Pasetsky differentiated OK! by introducing a variety of new features, including columns by Kim Kardashian, Bethenny Frankel, Giuliana Rancic, Terri Seymour, and Maria Menuounos.

From 2004 through 2007, Pasetsky was the the editor-in-chief and general manager of Life & Style Weekly, the fastest growing magazine on the newsstand and the 2004 Magazine Launch of the Year.

Pasetsky originally launched Mark Allen & Company in 2001. He provided counsel to In Touch Weekly, Logo TV, and Infinity Broadcasting (now CBS Radio). He also piloted a program called Executive Branding, which is designed to raise the profile of CEOs and senior-level executives.

As vice president for MTV Networks online division from 1999 to 2001, Pasetsky oversaw all corporate and consumer communications activities for the company’s web sites including MTV, VH1, and Nickelodeon. Previously, he provided counsel to MTV Networks, BMG, and The Street.com while at PR firm Middleberg & Associates.

Pasetsky is a graduate of the University of Maryland, where he received a B.A. in Journalism.