User:Marketinglibrarian

Technology has changed buying behavior. But this is not something new with the advent of the internet, it has driven changes in the marketing industry as most businesses who stay up-to-date with technology as early adopters.

Sometimes, however, there are "offline" marketing shifts that generate maximum exposure by tapping into the creative imagination of the target audience, generating an emotional response that creates massive results. Many are not "marketing" companies or even have a product to sell - they can be a cause, a non-profit, or anything else that generates a digital or non-digital organic buzz.

Many of these stories have been lost and so have the methods. I am currently researching the stories that have resulted from or created a paradigm shift in marketing as we know it today.