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= Brand Advantage Monitor = Brand Advantage Monitor or Brand Advantage Monitor Score (BAM Score) is a method and system for determining and monitoring brand performance invented in 2016. The tool aims to measure a brand’s influence and compares that to its exposure via traditional paid media. The Brand Advantage Monitor models the conversion of paid exposure into influence for a competitive set of brands from which an overall BAM Score is calculated out of 100. The primary objective of the Brand Advantage Monitor methodology is to help brands and organizations to understand the full impact of a campaign’s effectiveness in real time and to measure the influence of the consumers digital behaviour.

The Brand Advantage Monitor is a patented algorithm based technology and was developed by (and is a registered trademark of) Mass Minority Inc.

How it works
The Brand Advantage Monitor Score is calculated based on an interactive algorithm and sequential methodology that dynamically pulls numerous organic data sets from online social, search, sentiment and paid media sources against a weighted formulation to determine with statistical significance a brand's market performance and characterization defined as a BAM Score in real time against key competitors.

The Brand Advantage Monitor is a tool that measures brand performance across media channels to better understand their overall marketing efforts which will better inform their Return On Investment (ROI).

Related fields
Business intelligence (BI)

Brand Equity