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History and origin
The term Rhetoric originated in ancient Greece and its concept has been widely discussed for thousands of years. Sophists first coined the idea as an abstract term to help label the concept, while Aristotle more narrowly defined rhetoric as a message's potential to influence audiences. Linguists and other researchers often define rhetoric through the well-known five canons of rhetoric. Over time, this definition has evolved, expanded, and raised serious debate as new digital mediums of communicating have developed.

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