User:Martinapovolo/Beverly Hills Cannabis Club

The Beverly Hills Cannabis Club was established by Cheryl Shuman in 1996. She reportedly created the business "to change public perception about marijuana and open the door for legalization". Now, Shuman has been proclaimed "the world's first cannabis branding personality." The Beverly Hills Cannabis Club (BHCC) is an organization that has cannabis connoisseurs provide media and awareness to luxury cannabis products. More specifically, the BHCC categorizes their business into four specialties: cannabis awareness/ speaking events (100%), legal cannabis products (90%), product placement (75%), cannabis tourism and resorts (55%).

The BHCC is a female-owned business including CEO & founder Cheryl Shuman, EVP and co-founder Aimee Shuman, and executive K-9 Stella Shuman. These woman run an $100 funding facility for cannabis. Although the company originally sold luxury cannabis products, now it specializes in PR and has its own marketing agency specifically for cannabis products. They also host special events that contributes to this marketing. Due to COVID-19, nothing is scheduled on their calendar. Even though BHCC started in Beverly Hills, they have now expanded to Chicago, Denver, San Francisco, Seattle and New York.

Cheryl Shuman's life
Cheryl Shuman originally found cannabis when she was diagnosed with cancer. She was tired of feeling depressed by her illness, so she reached out to her therapist who reportedly told her "you need to smoke a joint." Shuman says that after she hit this joint she immediately felt better even just after two hits, even more than any pharmaceutical drugs she'd previously consumed.

In 2015, Shuman called herself the "Martha Stewart of marijuana." She trademarked "Stiletto Stoners." Now, Shuman has a following of 14.8k on Instagram and 35.5k on Twitter. Her content is not centered largely around cannabis.

Known clients of Shuman
Certified by Cheryl Shuman
 * Tom Cruise
 * Madonna
 * Arnold Schwarzenegger
 * Demi Moore
 * Michael Jackson
 * Steven Tyler
 * the Black Eyed Peas

= See also =
 * Cannabis in California
 * Cannabis in the United States
 * Cannabis Social Club
 * Cheryl Shuman